In a recent survey conducted online among the members of MENG (Marketing Executive Networking Group). All 1,800+ active members of MENG were emailed on November 15, 2008 and asked to complete an online survey. The Survey was closed on December 2, 2008 with a total of 643 responses (representing a 36% response rate).
Highlights of a Panel at the Media Convergence Forum featuring:
Jeff Hayzlett – Chief Business Development Officer, Eastman Kodak Russ Klein – President Global Marketing Strategy, Burger King Nicholas Utton – CMO, E-Trade Financial
Role of the CMO faces evolution and reinvention unlike any of the peers of the CMO.
What the CMO role […]
Every once and a while you meet someone who inspires you to elevate your game to a whole new level and for me Doug Simon is that person.
I first met Doug on a panel speaking about Web Video and he invited me to do a vlog with him. Candidly I have wanted to use […]
Because of Google – everyone today has access to research that we have never had before. So when you are considering a purchase what’s the first thing you do – Google it. Therefore shoppers (B2C) and buyers (B2B) are armed with more data than ever before and its going to get worse thanks to social […]
John Chambers CEO of Cisco’s speech on Next Generation Companies at the World Business Forum
Keep an eye on Market transitions – always be looking at what’s going to happen in the next 18-24 months. The importance of Market Transitions cannot be understated. For example, look at how children with their social networking are […]