Who is your Social Media lightening rod?

I have been in talks with a few companies lately about their social media efforts especially when it comes to supporting customers using social media (the topic of my new book). And I have noticed a difference between the successful ones and the not so successful ones.

It comes down to one basic organizational difference …

At [...]

May 11th, 2010 | Category: Enterprise 2.0, Social Media, Social Networking, Web 2.0 | 12 comments

What’s your Social Media diet?

I often get asked the question – how do you keep up with it all?

And if there is one thing I pride myself on is being organized. As anyone on my team can tell you from having been in my office is that it is very organized which I feel spills over into my digital [...]

February 18th, 2010 | Category: Blogging, Facebook, Social Media, Social Networking, Twitter, Web 2.0 | 20 comments

In B2B Marketing: Content is Media

For some reason there is a lot of confusion about the word Content lately. Back in the late 90s when the internet was just heating up we all heard alot about how “Content is King”. But these days for B2B Marketers I think we need to take it a step further and say that “Content [...]

February 16th, 2010 | Category: Advertising, Blogging, Communications, Inbound Marketing, Lead Nurturing, Social Media, Social Networking, Web 2.0 | 10 comments

Social Media not a campaign it’s a commitment

A while back I created a post called – There is no “campaign” in Social Media because when marketers use the word “campaign,” it tends to suggest an initiative to get a message out to a targeted group of constituents. It also implies there will be a beginning and, somewhere down the road, an ending.

And [...]

February 2nd, 2010 | Category: Blogging, Communications, Crowdsourcing, Customer Support, Enterprise 2.0, Reputation Monitoring, Social Media, Social Networking, Web 2.0 | 15 comments

LinkedIn Search Optimization (LSO) Critical for B2B Marketers

Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via natural search results. This gave birth to a whole industry centered on optimizing search results for a given term. For B2C or B2B Marketers this was a huge revolution.

But for B2B Marketing [...]

January 7th, 2010 | Category: Enterprise 2.0, Lead Generation, Search, Social Media, Thought Leadership, Web 2.0 | 15 comments

Survey says … Marketers are tired of Web 2.0!!

In a recent survey conducted online among the members of MENG (Marketing Executive Networking Group). All 1,800+ active members of MENG were emailed on November 15, 2008 and asked to complete an online survey. The Survey was closed on December 2, 2008 with a total of 643 responses (representing a 36% response rate).

One of [...]

January 5th, 2009 | Category: Web 2.0 | 6 comments

Redefining the Role of the CMO

Highlights of a Panel at the Media Convergence Forum featuring:

Jeff Hayzlett – Chief Business Development Officer, Eastman Kodak
Russ Klein – President Global Marketing Strategy, Burger King
Nicholas Utton – CMO, E-Trade Financial

Role of the CMO faces evolution and reinvention unlike any of the peers of the CMO.

What the CMO role mean to each of you?

Jeff – [...]

October 29th, 2008 | Category: Advertising, Branding, Content Marketing, Strategy, Web 2.0 | 6 comments

Vlogging with Doug Simon

Every once and a while you meet someone who inspires you to elevate your game to a whole new level and for me Doug Simon is that person.

I first met Doug on a panel speaking about Web Video and he invited me to do a vlog with him. Candidly I have wanted to use more [...]

October 27th, 2008 | Category: Buzz Marketing, Conversational Marketing, Videocasting, Web 2.0 | 3 comments

Content IS your Brand

Because of Google – everyone today has access to research that we have never had before. So when you are considering a purchase what’s the first thing you do – Google it. Therefore shoppers (B2C) and buyers (B2B) are armed with more data than ever before and its going to get worse thanks to social [...]

October 1st, 2008 | Category: Content Marketing, Web 2.0 | 7 comments

Next Generation Companies

John Chambers CEO of Cisco’s speech on Next Generation Companies at the World Business Forum

Keep an eye on Market transitions – always be looking at what’s going to happen in the next 18-24 months. The importance of Market Transitions cannot be understated. For example, look at how children with their social networking are growing [...]

September 23rd, 2008 | Category: Web 2.0 | 2 comments
 
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