Sales is from Mars and Marketing is from Venus – a CEO’s Perspective

Nothing focuses the sales force on sales like a quota. But what does a CEO use to focus Marketing? Can Marketing really begin to source leads for Sales? And how can you really optimize the relationship between Sales and Marketing?

This podcast is the first in a series we’ve set up along with B2B marketing software [...]

March 2nd, 2008 | Category: Advertising, Branding, Podcast, Sales, Web 2.0 | 6 comments

Marketing Needs to Prepare for the Distributed Web

Everything on the Web today is becoming more distributed. Sales applications, human resource applications, even marketing applications. This works well for us, because it’s easier to implement functionally important applications without knocking on the CIO’s door to ask permission. And it’s great news for these aps from a speed and timing perspective.

But it opens up [...]

February 5th, 2008 | Category: Blogging, RSS, Social Media, Web 2.0 | 11 comments

Making Sense of Emerging Marketing Trends - a Podcast with Sree Sreenivasan

You can’t pick up a magazine these days and not see the words: Web 2.0. Social networks. Social media. Mobile computing. And the list goes on.

But how do you make sense of these emerging trends in marketing??

Well look no further!! Through the help of a good friend I was introduced to Sree Sreenivasan, technology reporter [...]

February 3rd, 2008 | Category: Podcast, Social Media, Social Networking, Web 2.0 | Comment

Top 10 CMO New Years Resolutions

CMO tenures remain depressingly low, marketing effectiveness has been disappointing, and CEOs are all too quick to notice poor results. To help brighten your 2008, I have compiled a list of the top 10 New Year’s resolutions for CMOs – things you can do to dramatically help yourself, your brands and your [...]

January 4th, 2008 | Category: Advertising, Buzz Marketing, Social Media, Web 2.0 | 3 comments

Buzz Marketing Highlights of the week …

Google Reputation Management Disaster With Open SocialGoogle the Reputation Management system of the modern day – had its own trouble this week with reputation management with Open Social – don’t worry it didn’t effect the stock price!(tags: reputation)

Ten Ways to Avoid a Google Reputation Management NightmareGood bunch of ideas from Andy Beal on Reputation Management [...]

November 2nd, 2007 | Category: Buzz Marketing, Interactive Marketing, Web 2.0, Wiki | 2 comments

Twitter: Valuable Tool, or Waste of Time?

Is microblogging the latest fad or the next big thing? Microblogging is just like regular blogging, except it’s limited to 140 characters. The leader in the space is Twitter.

According to a recent blog post by Peter Kim, Twitter is now used regularly by 6% of American online adults. That sounds about right to [...]

October 24th, 2007 | Category: Blogging, Podcast, Twitter, Web 2.0 | 8 comments

Buzz Highlights from this week …

HandvertisingCool idea – not sure B2B buyers will like this as much as B2C buyers(tags: advertising)

The Devaluation of TrafficSteve Rubel discusses the changing economics behind traffic on the web – will this be an issue for advertisers in the future?(tags: online advertising)

OutTwit Your Friends from Microsoft OutlookI dont know why but I like this idea [...]

October 19th, 2007 | Category: Advertising, Blogging, Online Advertising, Web 2.0 | One comment

Buzz Highlights from this week …

41 Common Blogging MistakesHere is a great list of common blogging mistakes – a good review for anyone with a blog(tags: Blogs, Blogosphere, Blogging)

Another take on the social media press releaseMaggie Fox has published another example of a Social Media Press Release (SMPR) this one with Ford – and its worth a look!(tags: Social Media, [...]

October 12th, 2007 | Category: Blogging, PR, Social Media, Videocasting, Web 2.0 | One comment

Buzz Highlights from this week …

The ROI of CommunitiesMaggie Fox digs in to find an ROI on Communities using SAP’s Developer Network as her example.(tags: Communities)

Nokia’s N95 vs. Apple’s iPhoneFrom the sound of it the NEW Nokia N95 has it all – just when you thought the iPhone was the best. Check out how Nokia has taken the iPhone [...]

October 6th, 2007 | Category: Blogging, Communities, Social Networking, Web 2.0 | Comment

Buzz Highlights from this week …

Why IT is from Mars & Marketing is from VenusWith all the new Web 2.0 applications popping up all over this has to be a big issue in any organization(tags: web2.0)

What Good is Second Life?Drew raises some great points and observations for anyone considering Second Life(tags: Second Life)Is Google Alerts Better Than RSS?Using Google alerts [...]

September 29th, 2007 | Category: Web 2.0 | Comment
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