Comments on: Command & Control Branding: Not Dead Yet?

By: Brand Strategy

Brand Strategy — Thu, 03 Sep 2009 02:20:09 +0000

“Life is intrinsically, well, boring and dangerous at the same time. At any given moment the floor may open up. Of course, it almost never does; that's what makes it so boring.”

By: Paul Dunay

Paul Dunay — Thu, 16 Oct 2008 15:23:00 +0000

Good point Adam – in fact I have even heard of a new title – Chief Conversation Officer!

By: Adam Gershenbaum

Adam Gershenbaum — Thu, 16 Oct 2008 13:59:00 +0000

"Still stuck with a model of many differnet functions, sales, marketing, operations, IT, customer service, without a single thing called "conversation" that should span all of them. brand message isnt the same thing either."

There are so many companies today that still are 'stuck' with this model, not seeing the value in conversation.

I think the Geico caveman is a great example of a brand that is doing it right:

http://www.cavemanscrib.com/

People like the caveman, they like the Geico brand.

Another good example of a company doing it right is Starbucks with http://www.mystarbucksidea.com or M&M's with http://mms.com/us/becomeanmm/create/.

By: Paul Dunay

Paul Dunay — Mon, 18 Aug 2008 14:50:00 +0000

Thanks Mike for pointing that out

I wasnt aware I made #2!

By: Michael Stelzner

Michael Stelzner — Mon, 18 Aug 2008 13:52:00 +0000

Paul;

Congrats on your Junta42 2nd place win!

Mike

By: Paul Dunay

Paul Dunay — Wed, 13 Aug 2008 12:10:00 +0000

Eamon

thanks for sharing the link with me Eamon

I would be happy to post a badge on my site if you send me one at phdunay at yahoo dot com

By: Eamon

Eamon — Wed, 13 Aug 2008 09:50:00 +0000

Hi

Just to inform you that Buzz Marketing & Technology has been included in Spotlight Ideas' Top 100 Advertising, Marketing, Media & PR Blogs.

spotlightideas.co.uk

By: Paul Dunay

Paul Dunay — Mon, 11 Aug 2008 16:11:00 +0000

I agree Mike

and I think the focus group they used (actual dealership owners) may not know Social Media as well as the marketing team

so you end up getting a watered down, high level message

By: Mike Ashworth

Mike Ashworth — Mon, 11 Aug 2008 15:19:00 +0000

Sounds like another big company who just don't get it.

Still stuck with a model of many differnet functions, sales, marketing, operations, IT, customer service, without a single thing called "conversation" that should span all of them. brand message isnt the same thing either.

I bet the guys and girls who carry out the servicing of ford cars at official ford garages and dealerships don't know much about this stuff.

A friend of mine had a recent issue with Audi and this reminded me that every customer touchpoint is a chance to create customer delight, or in most instances not.

A great brand, message, etc will all prove to be for nothing if the people who interact most with the people who own a ford car or aspire too aren't given the correct tools to do the job.

Mike Ashworth
Marketing Coaching and Consultancy
Brighton and hove, Sussex, UK