Communities, Podcast, Social Media, Web 2.0

Communities at Microsoft, a podcast with Sean O’Driscoll

You asked for it, so you got it. The number one most popular podcast in my series of podcasts has been “How to Start a B2B Community” with Mukund Mohan, CEO of Canvas Group. So I shared this information with Mukund and asked who I should interview next. He pointed me to Sean O’Driscoll at Microsoft.

Naturally, I’ve been reading all I can about social media and communities. But honestly, I heard more new ideas from Sean than in all of the articles and blogs I’ve come across on the topic.

I conducted an interview with Sean O’ Driscoll to learn what it is like to have thousands of communities to listen to and manage. And I wanted to learn how you harness these communities for product launches as part of an integrated marketing campaign. Enjoy …

Communities at Microsoft, a podcast with Sean O’Driscoll

About Sean

Sean O’Driscoll is general manager of the Customer Service and Support Community and the Microsoft Most Valuable Professional (MVP) Program at Microsoft Corp. He is responsible for developing community-based support models and leading the worldwide MVP Program. The MVP Program is designed to honor and recognize amazing individuals in technical communities around the globe who share a passion for technology and the spirit of community.

For more information on Sean please visit his blog or view some of his posts we discuss on the podcast:

Post with the 5 methods for convincing the unconverted on communities

Post on HD DVD

Post on JetBlue/Turner Apology

 

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May 23, 2007by Paul Dunay
Written by Paul Dunay
Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating awareness for leading technology, consumer products, financial services and professional services organizations. Paul is the global vice president of marketing for Maxymiser a leading web optimization firm, and author of four “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies (Wiley 2010) and Facebook Marketing for Dummies 2nd Edition (Wiley 2011). His unique approach to marketing has led to recognition of Paul as a BtoB Magazine Top 25 B2B Marketer of the Year for 2010 and 2009 and winner of the DemandGen Award for Utilizing Marketing Automation to Fuel Corporate Growth in 2008. He is also a finalist for the last six years in a row in the Marketing Excellence Awards competition of the Information Technology Services Marketing Association (ITSMA), and is a 2010 and 2005 gold award winner in Driving Demand. Buzz Marketing for Technology, Paul’s blog, has been recognized as a Top 20 Marketing Blog for 2009 and 2008, a Top Blog to Watch for 2009 and 2008, and an Advertising Age Power 150 blog in the “Daily Ranking of Marketing Blogs.” Paul has shared his marketing thought leadership as a featured speaker for the American Marketing Association, BtoB Magazine, CMO Club, MarketingProfs, Marketing Sherpa, Marketing Executives Networking Group (MENG), and ITSMA. He has appeared on Fox News, and his articles have been featured in BusinessWeek, The New York Times, BtoB Magazine, MarketingProfs and MarketingSherpa. Paul holds an Executive Certificate in Strategy and Innovation from MIT’s Sloan School of Management and a bachelor’s degree in Marketing and Computer Science from Ithaca College.