Great question which I found myself asking last night after I reviewed my recent Myers Briggs score. I found it interesting that my score came in as ENTJ.
For those of you who aren’t aware of the Myers Briggs test it asks you a bunch of questions from multiple angles to rate you on 4 basic scales: your Favorite World (Introvert/Extrovert), Information (Sensing/Intuition), Decisions (Thinking/Feeling) and Structure (Judging or Perceiving). The result is a 4 letter score such as mine – ENTJ – which means a person who prefers being an Extrovert rather than an Introvert who prefers Institutional Information over Sensing, that prefers Thinking rather than Feeling when it comes to making Decisions and prefer to Judge Structure rather than perceiving it.
But focusing on the Extrovert angle for a second, I began to wonder if you need to be an extrovert to be in social media. Certainly internally in your organization you need to be an extrovert if you want to organize a Tribe or movement in your company to take on social media. And for sure you need to be an extrovert if you plan on becoming a proclaimed social media expert or guru. But I never thought of myself as an Extrovert, even though I know the test is very consistent (yes I have taken it before and gotten the same score – even before Social Media existed).
I wonder if this spectrum from Introvert to Extrovert will play it’s way out on Social Media. Meaning if the 1-9-90 rule (see link to my post) will actually change over time. The 1-9-90 theory that says out of every hundred people who join a community or network – 1% actively contribute – 9% contribute from time to time – and 90% are lurkers. Perhaps as more people get comfortable being extroverted and live completely transparently then we will see a shift in that law to a ratio that resembles more of the online population.