Google recently introduced “click-to-play” video ads. The ads will run based on the Google AdWords bidding model and can be targeted contextually or to specific sites. Both approaches support a geographical targeting overlay, to a city level. Pricing for the ads can be either cost-per-impression (CPM) or cost-per-click (CPC).
Google keeps the process simple. An advertiser can upload a video file up to two minutes long, and Google does the rest. Click-to-play video ads will appear on all Google content network sites supporting image-based ads. Advertisers – and best of all publishers – don’t incur hosting or serving fees!
Here’s what’s interesting: Google will not give preference to video ads, so there is no way to “game” the system with a low CPC or CPM and get priority placement. But the system does provide some differentiation and branding that typical text links do not. With competition for some search terms fierce, this approach could give you a leg up over the competition.
How will you use Google’s video ads?