How to create your own Personal Brand?

As the economy twists and turns with more layoffs mounting – having a strong personal brand is becoming ever more important from a career perspective.

But what does that mean? Do you launch a blog? Do you start a Twitter account? Do you launch your own Vlog? Or maybe some combination of all of the above.

To get some more clarity on this I interviewed Dan Schawbel the author of the Personal Branding blog. He will also be releasing a new book called Me 2.0: Build a Powerful Brand to Achieve Career Success (due out with Kaplan in April 09). In my opinion, Dan is also the hardest working guy in Social Media posting 10 times a week on his blog, publishing his own magazine and book as well as having a full time job as the social media expert for EMC!

How to create your own Personal Brand?

About Dan

Dan Schawbel is the leading personal branding expert for Gen-Y. He is the author of “Me 2.0: Build a Powerful Brand to Achieve Career Success (Kaplan, April 2009).”

Presently, Dan is a Social Media Specialist at EMC Corporation, which is one of the leading technology companies in the world. He has helped revolutionize the way EMC communicates and collaborates with all stakeholders. He has spearheaded the company’s Twitter, Facebook, social media press release/newsroom, social bookmarking and blogging strategy in the past year.

Dan has introduced a whole new generation to personal branding, as he opens up new opportunities and strives to elevate the practice. His Personal Branding Blog is consistently ranked in the top 70 marketing blogs in the world by AdAge, and has achieved syndication from Forbes, Reuters and Hoovers. Dan publishes Personal Branding Magazine, is the head judge for the Personal Brand Awards and directs Personal Branding TV.

He has written articles in major magazines and online resources such as BrandWeek Magazine, PRWeek,, Web Worker Daily, T & D Magazine, Small Business Opportunities Magazine, MarketingProfs, Advertising Age, and The American Marketing Association. He is a frequent media commentator, cited in such outlets as Fast Company, ABC News, Boston Globe,, Young Money Magazine, BNET, ReadWriteWeb, Providence Business News, Marketing News, Brand Strategy Magazine (UK) and Yahoo! Finance.

4 comments to How to create your own Personal Brand?

  • Cristina

    I recently came across your blog and have been reading along. I thought I would leave my first comment. I don’t know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often.


    Term Life Insurance

  • Hypnosis

    Your podcasts on personal branding are awesome! Great value and content.

  • Paul Dunay

    @ Cristina

    thanks for the comment – you did great for only your first comment!

    Keep up the great work – we need more folks like you to speak up and spur us on to write more!


  • udrezner

    Thanks for the podcast Paul!

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