Buzz Factor – HIGH – The last number I’ve seen published by Apple on iPod sales is 42 million sold since 2004. And a recent Forrester report says that 29% of the 42 millions buyers have downloaded a podcast. Another 27% said they were interested in podcasting, and 11% were going to try it in the next three months.
Ok, so how do you use this to your Buzzvantage?? (yes, I can make up my own words) Simple. I’ve used podcasting successfully to get my best thought leaders out talking about what they know best. Why not get your senior engineers out there and have them be the people “selling” your technology. Make that “educate” about your technology. (see my tips on podcasting page with my podcast vendor e-Tractions at: http://www.e-tractions.com/web_dev/downloads/AMAPres_Oct2005.ppt )
Here’s a little Buzz gem for tech marketers: Do podcasts of your most senior leaders answering the questions that you’re getting about your technology. Then post the Q&As to a Web page.
Or how about this: Take your prospects’ biggest objections to your technology and create an “Objection Buster” page of podcasts – Now that’s Buzzworthy!