Comments on: Influencers vs Advocates in B2B Marketing

By: M'aab Alsotohy

M'aab Alsotohy — Tue, 25 May 2010 09:52:26 +0000

For Paul Dunay, i just want to thank you so much, you told me exactly what i want ..

By: Paul Dunay

Paul Dunay — Mon, 24 May 2010 23:53:43 +0000

@M’aab – Simple

Advocates – have influence on the sale in a positive sense
Decision Makers – have the budget control or authority to spend on your solution
Buyers – are a combo of Advocates and Decision makers – anyone who has a stake in the sale
and
Users – are the end users of your solution

hope that helps

By: M'aab Alsotohy

M'aab Alsotohy — Mon, 24 May 2010 23:35:31 +0000

Please can you tell me what are the meaning of advocates, decision makers, buyers and users in the target of B2B? Pls can you as soon as possible!!

By: Paul Dunay

Paul Dunay — Wed, 10 Mar 2010 23:27:30 +0000

@Catherine – having been in a prof services provider I would absolutely say the influencers are the Press and Industry Analysts you want to reach (I tend to use a different definition of Influencer than others do). Influencers of purchases are more internal and would be hard to classify using social media. and YES of course you want to reach both with your marketing efforts BUT I would consider completely different tactics. Hope that helps and thanks for commenting.

By: Catherine McQuaid

Catherine McQuaid — Wed, 10 Mar 2010 17:10:31 +0000

Great distinction Paul!
Who would you advise a professional service provider with a narrow audience to classify as Influencers?

Are those who influence purchasing decisions the same as those who influence web presence?

If they are different, should one reach both in marketing efforts?

Catherine McQuaid, HUBBA, @SocialMediaHub

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By: Paul Dunay

Paul Dunay — Sat, 30 Jan 2010 10:05:54 +0000

@Rob – Your research reminds me (or reaffirms) a theme I recall from The Tipping Point by Malcolm Gladwell. Your Influencers (like your HDTV person) sound a bit like his Mavens – but at the end of the day you are talking about the same sort of activity.

Would love to see a study on how this plays out for B2B Marketing!

By: Paul Dunay

Paul Dunay — Sat, 30 Jan 2010 10:02:33 +0000

@Jose – thanks for commenting Jose!

By: Paul Dunay

Paul Dunay — Sat, 30 Jan 2010 01:51:19 +0000

@ Jamei – that’s so cool – If I tell you I like the Rangers and am a partial season ticket holder for the Islanders AAA team (Bridgeport Sound Tigers) will you still read my blog?