Despite what mom may think, college life isn’t just about drinking beer anymore. In an exceptional Buzz instance, the iconic iPod music player has surpassed beer drinking as the most “in” thing among undergraduate college students, according to the latest biannual market research study by Ridgewood, N.J.-based Student Monitor.
Nearly three quarters (73 percent) of 1,200 students surveyed said iPods were “in” — more than any other item in a list that, along with beer, included text messaging, bar hopping and downloading music.
According to Eric Weil, a managing partner at Student Monitor, in the 18 years of the survey, the only previous time beer was temporarily dethroned was in 1997 — by the Internet. (Special thanks again to Al Gore for inventing the ‘net).
Latest stats in Business Week 6/10 say there are 70 Million ipods which is more than the number PDA and Blackberrys combined! Kids know where to find a Buzz – so don’t overlook podcasting in your integrated marketing strategy!!