Green is the new Black, and tech vendors — just like fashion designers — are trying to cash in on this latest trend. That means developing batteries, chips and computers that are less power hungry and more eco-friendly.
Tech vendors including Advanced Micro Devices, Hewlett-Packard, IBM and Sun Microsystems have joined forces to create an organization called the Green Grid. The Green Grid will work with the Environmental Protection Agency and the Alliance to Save Energy to develop metrics and standards for measuring the performance and power consumption of data center equipment.
As green tech products proliferate, innovative Buzz marketing will be key to attracting consumers’ attention. One potential hurdle to overcome is the perception that some organic consumer products have been considered of lesser quality. One potential hurdle to overcome is the perception that going green means giving up performance. Further, many people have had enough gloom and doom. Your customers are likely to crave upbeat messages, so try to avoid the “the planet is going to hell in a handbasket” angle!
So if Green is the new Black, what’s your eco-friendly strategy?