More B2B Marketing on Mad Marketing TV — The After Party

After last weeks show, guest host Jeff Ogden and B2B marketing expert, Paul Dunay discuss:

– Marketing at a small company versus a larger company
– Buyer personas and the importance of knowing your buyers
– Approaches for creating engaging content
– How writing a book can help generate awareness and build reputation

MadMarketingTV is sponsored by Act-On Software: Marketing Automation for the Fortune 5 Million. Visit http://actonsoftware.com to learn more.

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