After last weeks show, guest host Jeff Ogden and B2B marketing expert, Paul Dunay discuss:
– Marketing at a small company versus a larger company
– Buyer personas and the importance of knowing your buyers
– Approaches for creating engaging content
– How writing a book can help generate awareness and build reputation
MadMarketingTV is sponsored by Act-On Software: Marketing Automation for the Fortune 5 Million. Visit http://actonsoftware.com to learn more.