I realize you can’t pick up a paper or listen to the news without hearing about more job losses and for those that are affected by the economic situation my thoughts and prayers are with you all. And so I’d like to focus on describing how my blog has helped me move on to the next stage in my career. And hopefully help you in the process.
Bottom line over the last 3 years my blog has helped me build a strong personal brand as I worked hard in my off hours for my blog become: Voted #2 on the Junta 42 list, Voted a Top Blog to Watch in 2008 and 2009, listed on the Top 20 Marketing Blogs as well as on the AdAge 150 with over 1800 Twitter followers, 1900 RSS readers and 6500 email subscribers!
Besides all those great things, I also got things I hadn’t bargained for like having less time for the family, adding to my existing A.D.D., and a general tendency to speak in 140 character phrases! However, I did get a lot of speaking opportunities, PR opportunities, book comment opportunities, even books people would mail to me unsolicited (aka Schwag!)
But I am proud to announce I got a book deal of my own! Wiley contacted me about becoming an author and after some back and forth on the title of the book we settled on Facebook Marketing for Dummies (due out in the fall). I recruited long time college friend Rich Krueger (who reconnected with me on Facebook!) to help with the writing since he is the CEO of AboutFaceDigital the world’s first Facebook only marketing firm. Seemed like a good one two punch!
As I look back over all the jobs I have had since graduating and realized that every job I got has come to me through my network! Having a strong personal network is truly gold in this economic climate and there is one quote that has always stuck in my head after reading Keith Ferrazzi’s book Never Eat Alone (which if you haven’t read you really should) he said “ be sure to build the network before you need it” and man was he ever right.
But I must say my time at BearingPoint was filled with interactions with some of the most amazingly intelligent people. Any list I could possibly write would undoubtedly miss someone important so I won’t even try. And my teams were chock full of incredible people like Diana Butler my first hire at BearingPoint and long time colleague, we have been through lots of ups and downs but she was always there to pull me through. Beth Luty hired as my #2 in Financial Services, a year and half later, she gets to take it over and run it for herself, what a success story! Then there is Design genius Steve Nitz with Creative maven Sylvia DeMartino and her team, Sandra Tansky who helped me when I first started at BearingPoint with my extremely long list of Interactive needs – now she runs the group! Peter Hahn and Christian Small – two of the best interactive marketers I have ever met and of course Robin Eggen who somehow just made everything we could think of work – I am always honored to be in your presence! Sarah Beckley, JenHope Belis and Jeanette Leong my hardworking and faithful events team. Patty Brown and her stable of amazing writing talent. I will miss you all but I am sure you will go on to do things that make me and everyone at BearingPoint proud!
Speaking of which, together we had quite a run at BearingPoint one that for sure is envy of most marketers. With a combination of strong marketing leaders and the support of the line of business heads that we did several award winning things that pushed the envelope on Demand Generation.
- Most recently we won the 2008 DemandGen Top 10 for Utilizing Marketing Automation to fuel Demand for our work in automating lead nurturing
- We were also the first consulting company to do 3rd party user research using Facebook asking end consumers how to make their banking experience better
- We were the 2006 Finalist for the Driving New Demand award from the Information Technology Services Marketing Association (ITSMA) for a campaign called Google Enterprise Search which we launched and got 127 articles written in the first week, cover story of CIO Magazine and plenty of leads for our sales team
- In 2005 we were the first consulting company to post a podcast to iTunes, one week ahead of IBM
- We were the 2005 Gold winner of the Driving New Demand award from the Information Technology Services Marketing Association (ITSMA) for a campaign called VoIP – where we used an interactive flash survey to rank answers to questions and then drove the hottest leads to an ROI calculator
- And finally I won the BearingPoint’s Best Overall Marketing Campaign award in 2004 – for a campaign called Data Convergence which took me 4 months to prepare for, cost me less than $40,000 and was so successful we showed a strong ROI within the first 6 months
I could write a case study on each of these campaigns. I thank BearingPoint for the opportunity to do some of these incredible things and wish them only the best for the future!