New Rules of Marketing and PR a podcast with David Meerman Scott

David Meerman Scott is the publisher of the blog webinknow and a three-time author. His latest book is The New Rules of Marketing and PR, published this year by Wiley.

David’s new book covers a lot of ground for marketers who are new to social media tools like blogs, podcasts, etc. It also has lots of ideas for folks who may be more advanced in social media. Personally, I found myself intrigued with the new uses of PR in the marketing mix and wanted to explore that further with David.

Be warned. What he says may shock you …

New Rules of Marketing and PR a podcast with David Meerman Scott

About David

David Meerman Scott is an online thought leader and viral marketing strategist and the author of the number one best selling PR and marketing book The New Rules of Marketing and PR: How to use news releases, blogs, viral marketing and online media to reach buyers directly. The programs he has developed have won numerous awards and are responsible for selling over one billion dollars in products and services worldwide. He has lived and worked in New York, Tokyo, Boston, and Hong Kong and has presented at industry conferences and events in more than 20 countries on four continents. Check out his blog at www.WebInkNow.com.

2 comments to New Rules of Marketing and PR a podcast with David Meerman Scott

  • David Meerman Scott

    Hey Paul,

    It was great chatting with you. Thanks for the opportunity.

    While my ideas may be a bit radical, there is absolutely no doubt that the rules have changed. If technology marketers want to be on the first page of the Google search results, or make it into the news headlines, or hit people’s RSS alerts, they must unlearn what they have learned about marketing and PR in the past and adopt the new rules.

    Cheers, David

  • Albert

    Hi Paul
    I have just read David Meerman Scott’s new book and was pleasantly impressed with the wide-ranging discussion which you conducted with him. This highly interesting discussion is a real door-opener to David’s ideas – which brought me to your superb blog.

    A static website on its own is not sufficient or effective. The missing element is feedback from the reader. Websites have to be supplemented with a small array of social marketing tools.

    I have a small consultancy. David’s approach is cost effective and deserves a serious try-out.

    Many thanks!
    Sincerely, Albert van Niekerk, Somerset West, South Africa

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