Leading Companies for Customer Service, On and Off Social

Recently I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Leading Companies for Customer Service, On and Off Social. This webinar featured Jason Kapler (@jasonkapler) Vice President of Marketing at LiveWorld, Dan Gingiss (@dgingiss) Head of Digital Customer Experience and Social for […]

Social Data Made Simple: Getting Started with a Strategy

Last week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Social Data Made Simple: Getting Started with a Strategy. This webinar featured Ira Haberman (@irahaberman) Director of Storytelling at BrainRider, Ned Kumar (@nedkumar) Digital Strategist for FedEx and Sean Williams (@Colorado2NYC) […]

How to Market and Sell to the Modern Buyer

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of How to Market and Sell to the Modern Buyer. This webinar was sponsored by Act-on Software and featured Amber Armstrong (@ambarmstrong) Program Director of Commerce, Social and Mobile Amplification at IBM, […]

4 Stages of a Thought Leadership Maturity Model

Here is a great piece on the maturity of a company’s Thought Leadership program by ITSMA. […]

Interview with Dave Chaffey of Smart Insights

This week I had the pleasure of reading a new report from Smart Insights on the State of Digital Marketing 2015 […]

Integrating Listening Into Your Platform for ROI

Last week I moderated another Social Media Today webinar this time on the topic of Way Beyond Listening: Integrating Listening Into Your Platform for ROI. […]

Connecting Your Enterprise: Collaboration at Scale

Last week I moderated another Social Media Today webinar on the topic of Connecting Your Enterprise: Collaboration at Scale. […]

The State of Digital Marketing 2015

I’d like to offer you some statistics I found eye-opening from a recent report published by Smart Insights […]

Social Customer Service Is the New Heart of Marketing

Social Customer Service Is the New Heart of Marketing […]

12 Secrets of the Human Brain to Use in Marketing

Knowing how the human mind processes information and images—and putting that knowledge to use—can help you become a more engaging and effective marketer. […]