Blogs are gaining popularity because their speed, ease of use and low cost make them a superior alternative to e-mail for all kinds of communications.
IBM Corp. reportedly has more than 3,000 internal blogs. McDonald’s Corp. is making blogging capability available to thousands of employees to file restaurant reports. Procter & Gamble Co. has about 100 internal blogs and is expanding their use to private communications with business partners.
I agree blogs can be great collaboration tools, but they open a can of worms when it comes to intellectual-property and patent rights.
Blogs can release Intellectual Property to unintended parties when an overenthusiastic employee inadvertently discloses a company trade secret on his or her blog. Once that is out there the company loses its rights to it forever! Now any competitor can now legally use your former trade secret.
So where is the Buzz? smart Buzz Marketing firms have learned to stay on the safe side by developing a multilayered security policy, keeping the sensitive data in-house and prescribing communications policies for blogging employees. Open the door — not the vault!