Comments on: Sharing is how you build a Brand http://pauldunay.com/sharing-is-how-you-build-a-brand/ by Paul Dunay Tue, 07 Feb 2012 17:14:25 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Wayne Gretzky was an Inbound Marketer | MarketingTypo.com http://pauldunay.com/sharing-is-how-you-build-a-brand/comment-page-1/#comment-2692 Wayne Gretzky was an Inbound Marketer | MarketingTypo.com Sun, 02 May 2010 17:44:55 +0000 http://pauldunay.com/?p=510#comment-2692 [...] Sharing is how you build a Brand In a recent BusinessWeek article featuring Tony Hsieh from Zappos… [...] [...] Sharing is how you build a Brand In a recent BusinessWeek article featuring Tony Hsieh from Zappos… [...]

]]> By: Paul Dunay http://pauldunay.com/sharing-is-how-you-build-a-brand/comment-page-1/#comment-1639 Paul Dunay Sun, 17 Jan 2010 17:27:07 +0000 http://pauldunay.com/?p=510#comment-1639 @ Stan - I know it seems so simple but surprisingly few companies actually practice this type of customer centricity - I think it will be harder and harder for those that haven't understood this principle yet to behave as they do today. Social will transform that soon enough. @ Stan – I know it seems so simple but surprisingly few companies actually practice this type of customer centricity – I think it will be harder and harder for those that haven’t understood this principle yet to behave as they do today. Social will transform that soon enough.

]]> By: Stan Phelps http://pauldunay.com/sharing-is-how-you-build-a-brand/comment-page-1/#comment-1637 Stan Phelps Sat, 16 Jan 2010 12:58:21 +0000 http://pauldunay.com/?p=510#comment-1637 Paul, Strong points and I love the wedding analogy. In simplest terms, you need to give to get. I agree you need to create relative content on your blog, Facebook, Twitter and other outposts. The biggest difference from a traditional marketing approach is that it's a commitment and not a campaign. I also think you need stimulate social media content as opposed to just focusing on creating content. How so? What if you started with your most valuable resource . . . your current customers? Employing the same giving philosophy, what if you created some little extras that were unique to your business. You purposely went above and beyond to exceed the expectations of your customers. You give your customers something to talk, tweet, Facebook and post about. Zappos does this with their customer service. They encouraged their customer service folks to stay on the phone as long as needed with customers. Their commitment to the customer makes them standout in a 'sea of sameness'. As a result people go out of their way to share their experiences about Zappos. Best, Stan @9inchmarketing - The average distance between the brain and the heart is 9 inches #PurpleGoldfishProject Paul,
Strong points and I love the wedding analogy. In simplest terms, you need to give to get. I agree you need to create relative content on your blog, Facebook, Twitter and other outposts. The biggest difference from a traditional marketing approach is that it’s a commitment and not a campaign.
I also think you need stimulate social media content as opposed to just focusing on creating content. How so? What if you started with your most valuable resource . . . your current customers? Employing the same giving philosophy, what if you created some little extras that were unique to your business. You purposely went above and beyond to exceed the expectations of your customers. You give your customers something to talk, tweet, Facebook and post about. Zappos does this with their customer service. They encouraged their customer service folks to stay on the phone as long as needed with customers. Their commitment to the customer makes them standout in a ‘sea of sameness’. As a result people go out of their way to share their experiences about Zappos.
Best,
Stan
@9inchmarketing – The average distance between the brain and the heart is 9 inches
#PurpleGoldfishProject

]]> By: Paul Dunay http://pauldunay.com/sharing-is-how-you-build-a-brand/comment-page-1/#comment-1636 Paul Dunay Fri, 15 Jan 2010 02:41:11 +0000 http://pauldunay.com/?p=510#comment-1636 @ Tracey - ok a few tips on this topic 1) you need to start thinking like a publisher - what are you going to produce each month 2) once you have that in your mind - now make a publishing calendar out of it - so you have a plan 3) stop asking thought leaders to write stuff for you - get a writer and have the writer interview them and "suck it out of their head" 4) then send them the resulting paper for comments and approval 5) you write up the blog post and get the web page done 6) then launch blog post and send out the email to a data dip of those that have downloaded similar types of content and bingo you have the makings of a content factory @ Tracey – ok a few tips on this topic

1) you need to start thinking like a publisher – what are you going to produce each month
2) once you have that in your mind – now make a publishing calendar out of it – so you have a plan
3) stop asking thought leaders to write stuff for you – get a writer and have the writer interview them and “suck it out of their head”
4) then send them the resulting paper for comments and approval
5) you write up the blog post and get the web page done
6) then launch blog post and send out the email to a data dip of those that have downloaded similar types of content

and bingo you have the makings of a content factory

]]> By: Tracey http://pauldunay.com/sharing-is-how-you-build-a-brand/comment-page-1/#comment-1633 Tracey Thu, 14 Jan 2010 19:16:00 +0000 http://pauldunay.com/?p=510#comment-1633 Hi Paul, I'd love to hear any tips you have on sustaining content. I find this a particular challenge in B2B when I need to tap subject matter experts (rather than writing the posts myself) to create content. Thanks! Hi Paul,
I’d love to hear any tips you have on sustaining content. I find this a particular challenge in B2B when I need to tap subject matter experts (rather than writing the posts myself) to create content. Thanks!

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