Comments on: Social Media is not a campaign it’s a commitment!

By: Communication versus mentions | joannejacobs.net

Communication versus mentions | joannejacobs.net — Mon, 04 Jul 2011 13:28:40 +0000

[...] media are not a useful channel for campaigns in the first place. Social media are a space for continuous communication, not short, sharp [...]

By: Paul Dunay

Paul Dunay — Fri, 12 Feb 2010 21:26:54 +0000

@Brooke – great to hear you started a new Twitter feed and you have been keeping up with your blog – don’t forget the key in keeping up these accounts is consistentcy!

By: Brooke Sullivan

Brooke Sullivan — Fri, 12 Feb 2010 19:52:33 +0000

It is absolutely a long-term commitment! I just started a Twitter account… I love it, but it is a commitment. Same with blogging of course. I have seen tremendous value in keeping at it and publishing relevant content.

By: Paul Dunay

Paul Dunay — Fri, 12 Feb 2010 10:30:31 +0000

@Zach – thanks for the comment and the link – good luck with your book

By: Paul Dunay

Paul Dunay — Fri, 12 Feb 2010 10:29:22 +0000

@Tim – agreed

By: Tim Holmes

Tim Holmes — Fri, 12 Feb 2010 09:25:00 +0000

yes, and social media is also equally important for internet marketing!

By: Zach Philip

Zach Philip — Fri, 12 Feb 2010 09:17:24 +0000

i agree, its a long term commitment! and for those who agree, help is right here http://bit.ly/aQxde8

By: Paul Dunay

Paul Dunay — Fri, 05 Feb 2010 00:32:02 +0000

@Mark – Fair point – I like what you wrote about mixing traditional and social for a more powerful combination on your blog. I think we have to think integrated now a days – we cant afford to have any leakage in our processes and as you say creating content with an eye toward a long shelf life is a great idea. Thanks for commenting Mark!

By: Mark Palony

Mark Palony — Thu, 04 Feb 2010 23:00:41 +0000

Paul, I agree a company needs to make a commmitment to using social media, but I think we sell its power short if we don’t find ways to incorporate social tactics into marketing campaigns. I’ve written about my own experiences on my blog: http://wp.me/pbgW9-6f. I managed a full blown implementation of a social media strategy, but also used individual tools – streaming video, etc. – in campaigns when appropriate. The pieces were produced were specific to the campaign, but I made sure they would hold up after the campaign came to a close.

By: Paul Dunay

Paul Dunay — Wed, 03 Feb 2010 10:37:58 +0000

@Jonny – ok fair enough – then perhaps it is just a commitment to be more Social!