Interview with Dharmesh Godha of Advaiya

Marketing Darwinism met up with Dharmesh Godha of Advaiya to see how the company is progressing and what their next “big bet” is on.

Marketing Darwinism: Dharmesh, good to chat again. I know you’ve done a lot with the company over the past several years; give us a refresher on who Advaiya is and […]

Don’t Blame Facebook: 10 Reasons Low Conversion Rates Are YOUR Fault

Chances are you’ve viewed recent reports about Facebook’s surprisingly low activity rates […]

Micro Targeting your Online Media

Let’s say you’re an auto insurance company. You want to target micro-segments where people think about buying auto insurance. […]