2013 just might be the year we see a real shift in how close customers and companies can really get. [...]
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January 16th, 2013 | Tags: B2B Marketing, Big Data, Cross-Channel Experience, Customer Experience, Dynamic MVT, Loyalty, Mobile, Personalization, Social Media, Tablet | Category: Behavioral Targeting, Customer Experience, eCommerce, Mobile, Social Media | One comment Business and consumer brands have traditionally approached marketing from two totally different vantage points. And it’s obvious why: buying cycles are longer, buyer mentalities are different, and products typically require more investigation before a purchase. But the reality is that B2B buyers are very similar to B2C consumers— whether it’s buying a new car or [...] [...] November 21st, 2012 | Tags: B2B Buyers, B2B Marketing, B2C, B2C Marketing, Consumers, Customer Experience, Sales Cycle, Website | Category: Buying Cycle, Conversion, Conversion Optimization, Customer, Customer Experience, Personalization, Strategy | 2 comments After last weeks show, guest host Jeff Ogden and B2B marketing expert, Paul Dunay discuss: – Marketing at a small company versus a larger company – Buyer personas and the importance of knowing your buyers – Approaches for creating engaging content – How writing a book can help generate awareness and build reputation MadMarketingTV is [...] [...] March 7th, 2012 | Tags: B2B Marketing, Business Marketing, buyer personas, content marketing, Facebook Marketing, mad marketing tv, marketing tips, Paul Dunay | Category: Business Intelligence, Content Marketing, Facebook, Inbound Marketing, Lead Nurturing, Social Media | Comment Join guest host Jeff Ogden and special guest Paul Dunay, CMO of Networked Insights and author of Facebook Marketing for Dummies, as they discuss: Recent changes in B2B marketing Influencer strategies and why they’re important Facebook’s IPO and what it means for marketers New social media tools for B2B marketers Social data and what it [...] [...] February 29th, 2012 | Tags: B2B Marketing, CMO, Facebook, Facebook Marketing, Jeff Ogden, Mad MarketingTV, Paul Dunay | Category: Advertising, Branding, Content Marketing, Data Mining, Facebook, Lead Generation, Lead Nurturing, Listening, PR, Social Media, Social Networking, Uncategorized | 2 comments So let me ask you a question – if you could get more mileage out of your existing car – would you do it? Of course you would! So if I could show you how to improve the “gas mileage of your existing marketing budget – would you do it? Same dollars just more effective. [...] [...] June 1st, 2011 | Tags: Advertising, B2B Marketing, B2C Marketing, Marketing Effectiveness, Marketing ROI | Category: Advertising, Data Mining, Innovation, Media, Online Advertising, Pay Per Click, SEO, Social Media, Social Networking, Strategy | 2 comments |
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