Social Lift is the Ultimate Rate of Change

You have a killer piece of original content that starts rippling out from its source. The two things social lift analysis can tell you are how far and how fast those ripples move. If the content ripples 900 times, but that takes 10 years, you won’t see much benefit. If it ripples 900 times […]

How to Build a Successful Blog Quickly, a Podcast with Douglas Karr

I’ve been following The Marketing Technology Blog by Douglas Karr, and I’m in awe of him and his natural blogging ability. He blogs on his topic daily, sometimes more, and produces really well thought out posts. As a result, he has built a strong following on his blog that is rivaled by very few. And […]

Want more sales? Give sales something to talk about. A podcast with Lois Kelly of Foghound

Go to Portland, Oregon, and you’ll find everyone there talking about Voodoo Doughnut. They talk about the caffeinated doughnut. The chocolate-glazed chocolate doughnut rolled in Cocoa Puffs cereal. Or the voodoo-doll-shaped doughnut that bleeds raspberry filling when impaled with a pretzel pin.

Then there’s Innocent. The UK company launched a campaign called “Supergran,” in which […]

A Podcast with Robert Scoble on Communities, Social Media, Twitter and More

Ubёrblogger Robert Scoble is truly one-of-a-kind. For those who don’t know him, he gained fame as a technology evangelist at Microsoft and then quickly became the company’s most outspoken and influential blogger. He now interviews people like Bill Gates for his blog, and the worldwide media watch his every move.

I got a chance to […]

Communities at Microsoft, a podcast with Sean O’Driscoll

You asked for it, so you got it. The number one most popular podcast in my series of podcasts has been “How to Start a B2B Community” with Mukund Mohan, CEO of Canvas Group. So I shared this information with Mukund and asked who I should interview next. He pointed me to Sean O’Driscoll at […]

Where is Social Media heading, a podcast with Chad Stoller

One of the new media firms on the leading edge of innovation these days is Organic. Founded back in 1993, it is, in fact, the first dedicated digital communications agency.

I conducted an interview with Chad Stoller, Organic’s Executive Director of Emerging Platforms, to discuss the direction of social media as seen through his eyes […]

Marketing in a Wikinomics World, a podcast with Don Tapscott

I love my iPod, but apparently so do scores of tenacious hackers. These rogues have created a number of iPod hacks even though Apple hasn’t opened its architecture. The iPod’s closed architecture is good at keeping competitors at bay. But it also limits what users can ultimately do with the device.

But here’s the real […]

Search vs. Social Media, a podcast with Adam Lavelle

Search engine marketing has become a mainstay of any marketing department and a must-have in any integrated marketing plan. But did you ever wonder what all the new social media is going to mean for the search engine marketing industry? Good, then this podcast is for you!

I conducted an interview with Adam Lavelle, Chief […]

How to mine the Blogosphere, a podcast with Jim Nail

Many large enterprises are now monitoring and listening to online conversations about their brand. In this podcast you will learn what firms like Sony and Wal-Mart are hearing and discovering in the process. WARNING: Some of these findings may surprise you!

I conducted an interview with Jim Nail, Chief Strategy officer for Cymfony, a TNS […]

Marketing Innovation 2.0, a podcast with M.R. Rangaswami and Dave Munn

Discover for yourself what’s new in technology and technology marketing at the must-attend event of the year Software2007. Speakers include Steve Ballmer, CEO of Microsoft; Marc Benioff, chairman and CEO of Salesforce.com; Hasso Plattner, co-founder of SAP AG; Ed Zander, chairman and CEO of Motorola and many more.

I interviewed M.R. Rangaswami, Software2007 executive conference […]