Your Testing Program: Smart Ways to Get Your Team On Board

Who would object to gathering hard data on exactly how customers move through your site, what happens on specific visits, and what unseen speed bumps and sticking points are hurting sales? […]

More Traffic? Or More Conversions? No Contest.

The reality is, if you provide a really stellar online experience, they will want to come back, again and again. […]

10 Reasons Brands Fail to Convert Facebook Fans into Paying Customers

According to HubSpot, ninety three percent of adults on the Internet are on Facebook, yet only 1% of a brand’s Facebook fans will ever make their way to the company’s main website. Many blame their low conversion rates on Facebook: “Facebook ads don’t work.” “I have a ton of likes but it doesn’t mean […]

Online Shopping’s – Zero Moment of Truth

Although the average online shopping cart abandonment rate is a staggering 65 percent, incomplete purchases are largely credited to controllable issues: high shipping prices presented too late in the game, a long or confusing checkout process, not enough payment options, too many requests for customer information, etc. Sealing the deal comes down to being […]