6 Tips for Turning Big Data into Great Customer Experiences

The phenomenon of big data certainly comes with big promise. […]

Why CMO’s Need To Be More Involved in Ecommerce

If the $42.3 billion spent online this past holiday season has taught retailers anything, it’s that capturing customers—and their dollars—online is crucial. […]

Personalizing With Purpose

Most e-commerce sites still struggle to leverage the growing wealth of customer data to which they have access. […]

4 Ways Your Website Can Replace Focus Groups

While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. Websites, however, can now provide this level of data in real time. Using a combination of online testing, web analytics and CRM data, today’s marketers know what actual people, doing […]