Data is the watchword in organizations large and small. In fact, how an organization frames data is the single most important determination of future success or failure. As some put it, Data is the new “oil,” the commodity of most value in the modern age.
Many business leaders understand this intuitively. As business-users in […]
Here is a recent interview with my new friend, Gregg Thaler, is a self-professed data quality junkie and the Chief Revenue Officer of RingLead. We discussed some best practices in data. I hope you enjoy!
PD: How often is poor data the downfall of a marketing campaign?
GT: Well, if I said every time, […]
The phenomenon of big data certainly comes with big promise. […]