More B2B Marketing on Mad Marketing TV — The After Party

After last weeks show, guest host Jeff Ogden and B2B marketing expert, Paul Dunay discuss: – Marketing at a small company versus a larger company – Buyer personas and the importance of knowing your buyers – Approaches for creating engaging content – How writing a book can help generate awareness and build reputation MadMarketingTV is [...] [...]

March 7th, 2012 | Tags: , , , , , , , | Category: Business Intelligence, Content Marketing, Facebook, Inbound Marketing, Lead Nurturing, Social Media | Comment

Changes in B2B Marketing — Mad Marketing TV Ep 13

Join guest host Jeff Ogden and special guest Paul Dunay, CMO of Networked Insights and author of Facebook Marketing for Dummies, as they discuss: Recent changes in B2B marketing Influencer strategies and why they’re important Facebook’s IPO and what it means for marketers New social media tools for B2B marketers Social data and what it [...] [...]

February 29th, 2012 | Tags: , , , , , , | Category: Advertising, Branding, Content Marketing, Data Mining, Facebook, Lead Generation, Lead Nurturing, Listening, PR, Social Media, Social Networking, Uncategorized | 2 comments