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Imagine a company that has upscale retail locations around the United States receiving tens of thousands of customer visits. Now imagine not having anyone there to greet and interact with those customers. What’s the point of the storefront? Facebook fan pages are much the same thing. But only 0.2 to 2 percent of fans go back [...] December 15th, 2011 | Tags: Audience Discovery, Audiences, Brands, Competitive Analysis, Facebook, Fan Pages | Category: Facebook, Social Media, Social Networking | One comment
Social media definitely pays off, but you’ve got to focus on the approach not the tools. Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? Never is that more true than at budget time. The purse string holders might harbor unspoken [...] November 9th, 2011 | Tags: CEO, CFO, Customer Support, Facebook, Jive, LinkedIn Groups, Twitter | Category: Blogging, Buzz Marketing, Content Marketing, Conversational Marketing, Facebook, Marketing, Social Media, Social Networking, Strategy | One comment
When I started this blog back in 2006 Facebook was just getting going but nobody had a clue on when it came to the volumes of valuable data that they would ultimately produce. Today we are talking about almost 1 billion posts on Facebook per day, the same happens on Twitter every 4 days. When I [...] November 2nd, 2011 | Tags: Big Data, blogs, Facebook, forums, Search, Social Data, Twitter, web data | Category: Advertising, behavioral targeting, Facebook, Innovation, Online Advertising, Search, Social Media | One comment
I loved the article by Nick Carr a few years ago that asked the question – Is Google Making us Stupid? Nick likened the use of Google and other tools as training us how to “power browse” and not really read effectively. So I have been thinking about a parallel article that would apply in the [...] August 3rd, 2011 | Tags: Facebook, Google Nick Carr, Sentiment, Social Media, Social Media Analysis, Twitter | Category: Business Intelligence, Data Mining, Facebook, Innovation, Listening, Monitoring, Social Media, Twitter | 2 comments
Vitrue a social media marketing platform determined that the average value of a Facebook ‘fan’ is about $3.60 when it comes to a Media Equivalent Value (MEV) per year. This calculation is based on the brand posting to their Facebook Fan Page twice a day and that they have a million fans which equates to [...] July 20th, 2011 | Tags: Brand Advocates, Brandglue, Facebook, Fans, Media Equivalent Value, MEV, Social Media, Vitrue | Category: Branding, Conversational Marketing, Facebook, Inbound Marketing, Social Media, Social Networking | 13 comments
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