CMOs Win When High-Value Customers Are Treated Personally Online

With constant access to a growing list of channels and devices, today’s connected customers are no longer satisfied with vanilla, one-size-fits-all experiences and offers […]

Your Marketing Strategy Needs to Keep Pace with Digital Culture

In a company, the term “culture” is often defined by qualities such as an organization’s business values, overarching mission statement, operational style, working languages, technology and operating systems, personality traits and in-office habits. […]

Using Big Data To Target The Right Consumers With The Right Offers

Should every visitor to your website be treated the same? Should each customer see the exact same offers, options, products and pages?

The more forward-thinking online marketers recognize that “personalizing” each customer’s experience on their site can make a dramatic difference in ultimate sales, customer loyalty and long-term profitability of the business.

Fact is, […]

It’s Time For CMOs To Tap Into The Power Of Personalization

According to Forrester Research, U.S. e-commerce sales are expected to hit $370 billion by 2017 – that’s 10 percent of retail sales. These are some pretty staggering figures that brands and their CMOs cannot afford to ignore. More than anything, it’s a harsh reminder of just how much revenue they stand to lose if […]

How to Make the Zero Moment of Truth Work for You

Thanks to the Internet, another critical moment for consumer/brand interactions is also getting attention: the Zero Moment of Truth (or ZMOT) […]

4 Ways E-commerce Can Drive Conversions From Green Initiatives

Going green, online—is it worth it? The short answer is yes. […]

10 Ecommerce Predictions for 2013

2013 just might be the year we see a real shift in how close customers and companies can really get. […]

Personalizing With Purpose

Most e-commerce sites still struggle to leverage the growing wealth of customer data to which they have access. […]

Why Digital Marketers Need to Get More Personal

What does personalization really mean? You’ll be forgiven if you have absolutely no idea. As trendy catchwords go, “personalization” has become a go-to term for websites and online marketers, laden with all the possibilities of connecting with individual consumers and a departure from the limitations of a one-size-fits-all approach.

Nearly every online marketing vendor […]