Paid Owned and Earned media – the benefits of owning them all

Few marketers today have the luxury of being about to combine all forms of media under one umbrella. It takes a certain size company to be able to take one individual and let them control all forms of media. If your company is too big then you get owners of each media and the […]

Use Social Media to set Smart Media strategies

Let’s make the assumption that you’ve successfully integrated your paid, owned and earned (POE) marketing efforts across the board. You’ve cut off a lot of fat and reduced the amount of money thrown in more directions than you can pay attention to. Now what?

First, recognize that there are too many potential consumer touch-point opportunities […]

The End of Traditional Marketing

Paid, owned and earned media. Those three words, often shortened to “POE,” have bounced around for years. And, like the contemplations of communication theorist Marshall McLuhan, they have taken on new meaning with the collision of traditional and digital marketing strategies.

In 2009 Forrester issued a report that outlined the world of interactive marketers […]