IROI: Immediate Return on Investment

This is the era of Social Media. With over a billion consumers offering opinions, sentiments, and insights online, Social Media has in a few short years eclipsed many traditional forms of expression in terms of volume and importance. As a result, the professional world is abuzz with discussion of this new form of communication […]

How important is real-time data? It’s all relative

The speed with which social media spreads ideas and information has led many marketers to place a premium on capturing data in real time. But should real-time data be such a priority?

Real time means different things to different people when the term is used as a proxy for recency. To an evolutionary biologist, […]