Where does Google+ fit into your B2B Marketing plans? [infographic]

Have you made Google Plus a part of your marketing strategy yet? If not, you could be missing out on a great opportunity to grow your audience. After all, it’s not every day that a social media website goes to great lengths to make your business more visible, but that’s exactly what you’ll get from […]

4 Ways Your Website Can Replace Focus Groups

While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. Websites, however, can now provide this level of data in real time. Using a combination of online testing, web analytics and CRM data, today’s marketers know what actual people, doing […]

Use Facebook Data to Unlock Consumer Affinity

When I started this blog back in 2006 Facebook was just getting going but nobody had a clue on when it came to the volumes of valuable data that they would ultimately produce. Today we are talking about almost 1 billion posts on Facebook per day, the same happens on Twitter every 4 days.

When […]

Micro Targeting your Online Media

Let’s say you’re an auto insurance company. You want to target micro-segments where people think about buying auto insurance. […]