Creating an Immersive Brand Experience at the Red Bull Wake Open

The Red Bull Wake Open in Tampa, Florida is the world’s largest Wake Boarding contest and they wanted to do something new and engaging from a guest experience perspective this year. They are partnering with Smartsy to incorporate Visual Recognition and User Generate Content into their branding to help make them more interactive and actionable. […]

Using Visual Recognition to Tap into the Consumer Mindset

Marketers have been trying to capture that magic moment when a potential consumer is actually looking to interact with your brand. […]

Using Hashtags as Strategic Objects

Hashtags have been around for a while. At first it was just a neat way to call out a particular sentiment or be associated with a trending story on Twitter; they’ve now made it into our vernacular and expanded to other platforms including Instagram and Google+. With this evolution, brands are now leveraging the […]