Trust is hard to come by these days

For years I have kept tabs on the Edelman Trust barometer report, which comes out every January in Davos. And this year was no exception. After last year I figured this years report could make an excellent gauge of the economy worldwide!

Simply put the report states: Trust is down in every industry and […]

Is It Time To Reconsider Sentiment Scoring?

In a recent blog post called The Problem with Automated Sentiment Analysis from Fresh Networks, a social media agency, they evaluated a few sentiment tools and their results are quite similar to what we’ve found in a number of our own experiments:

– About 80% of posts are neither positive nor negative.

– Sentiment […]

How Social Media Gave True Blood a Transfusion

The first episode of a new TV season needs to grab the audience, and social media campaigns have become an integral part of doing just that. But counting the number of conversations won’t by itself tell a producer or network executive that a show is going to continue to attract viewers and remain popular. […]

Paul Dunay joins Networked Insights as the CMO

Almost 5 years ago I started this blog with the notion exploring the changing definition of Buzz Marketing in light of this new thing I saw on the horizon called “Social Media”. […]