Social Media | Marketing Darwinism

3 Ways Social Media can Boost Sales Success

A new RAIN Group report proves otherwise and shows that sales people that truly “connect” with buyers in this “always on” environment we live in to win more often [...]

10 Ecommerce Predictions for 2013

2013 just might be the year we see a real shift in how close customers and companies can really get. [...]

Social Media Gone Wrong … and How to Avoid Making the Same Mistakes

We’re all human. We all make mistakes. However, when your mistake involves social media, it’s not that easy to make amends. Take, for example, the case of the (now) infamous KitchenAid tweet about President Obama’s dead grandmother. If you somehow missed it, it went a little something like this: During the first presidential debate between [...] [...]

IROI: Immediate Return on Investment

This is the era of Social Media. With over a billion consumers offering opinions, sentiments, and insights online, Social Media has in a few short years eclipsed many traditional forms of expression in terms of volume and importance. As a result, the professional world is abuzz with discussion of this new form of communication and [...] [...]

Influencer Shminfluencer: The Truth Under the Covers

Hey, I feel for you. You’re launching a new campaign and you want to find the most influential people to inform and to win over as advocates. Your CEO asked you to put together a list of influencers but you know the score- every famous person is inundated by such requests and you feel your [...] [...]

Social Data can add Years to a CMOs Tenure

Over the last few years, marketing publications have reminded us countless times of the dangers of being a CMO, of which the most lamented was the role’s short-tenure. At the bottom of the corporate trough, the figure of 22 months was bandied about regularly. Research indicates that the number of months has risen slightly but [...] [...]

There is NO Passive Marketing with Social!

Traditionally, marketers think of outcomes like they think of the weather – you sit back and see what happens. Suffering from the lack of true and authentic knowledge of their audiences, or any provision for real-time data or analytics, they are consigned to a passive role: spend money and hope it creates the intended outcome. [...] [...]

The Emotion found in Social Data

Let’s be clear. Most people who write on social media outlets don’t do so just for the sake of doing it. Some might, but the vast majority of people who share content, post comments, or offer sentiments and opinions online do so because they are in what Andrew Jeavons of Survey Analytics calls “the point [...] [...]

CMOs: Shedding light on marketing performance

Businesses use enterprise data and metrics to manage business performance and drive efficiencies across the organization. But when it comes to marketing, there has always been a bit of the “black box” effect. Marketing is the one major budget item that traditionally has been the hardest to understand and measure from a traditional business performance [...] [...]

Social Intelligence adds value throughout the Stage Gate Process

Social data is becoming increasingly important in the new product development processes of many companies. In particular, manufacturers are tapping into social conversations as they explore new product ideas in order to learn what consumers are interested in and talking about. Later, when launch is imminent, social channels are becoming a key factor in setting [...] [...]

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