Social data is becoming increasingly important in the new product development processes of many companies. In particular, manufacturers are tapping into social conversations as they explore new product ideas in order to learn what consumers are interested in and talking about. Later, when launch is imminent, social channels are becoming a key factor in setting [...]
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February 15th, 2012 | Tags: Manufacturing, minimum effective investment, new product development (NPD), product development methodology, product development process, Social Media, Stage-Gate, voice of the customer (VOC) | Category: Business Intelligence, Crowdsourcing, Data Mining, Innovation, Listening, Social Media, Social Networking, Strategy | 2 comments
So I was talking with a CMO buddy of mine the other day over dinner and this topic came up. Of course you know as a CMO of a leading Social Media analytics firm – I think you can guess which side of this argument I was on. But seriously, my buddy honestly wanted to [...] February 8th, 2012 | Tags: Buyer persona, CMO, SEM, SEO, Social Data, Social Media | Category: Advertising, Data Mining, Innovation, Marketing, Media, Pay Per Click, SEO, Social Media, Strategy | One comment
For years I have kept tabs on the Edelman Trust barometer report, which comes out every January in Davos. And this year was no exception. After last year I figured this years report could make an excellent gauge of the economy worldwide! Simply put the report states: Trust is down in every industry and every country [...] January 25th, 2012 | Tags: Brands, CEOs, Davos, Edelman, Edelman Trust Barometer, Google Trends for your brand, Government, hyper-transparency, Social Media, Social Media Analytics | Category: Uncategorized | One comment
The speed with which social media spreads ideas and information has led many marketers to place a premium on capturing data in real time. But should real-time data be such a priority? Real time means different things to different people when the term is used as a proxy for recency. To an evolutionary biologist, real time [...] December 7th, 2011 | Tags: networked insights, real-time data, Social Data, Social Media | Category: Business Intelligence, Data Mining, Innovation, Social Media, Social Networking, Strategy, Web Analytics | 5 comments
Chief Marketing Officers take pride in being the trendsetters around the corporate corral – the arbiters of hip, the sharpest dressers, the consummate gadgeteers. But when it comes to using data to support decision making, the CMO is likely not to be the smoothest operator. Each year the Marketing team works hard to distill consumer insights [...] November 23rd, 2011 | Tags: adaptive marketing, agile marketing, Marketing Agility, Predictive Marketing, Product development, Real-Time Marketing, Social Media | Category: Innovation, Marketing, Social Media, Strategy | 2 comments
There is not a day that goes by in the life of a marketer that doesn’t have a headline that reads, “marketers struggle to find the ROI of social.” It is as if marketers are chasing down a unicorn that exists only in their imaginations. A 2011 MarketingSherpa study confirmed this with 62% of CMO’s believing [...] October 26th, 2011 | Tags: monitize, Monitize social media, Social Media, social media roi | Category: Innovation, ROI, Social Media | 2 comments
“Adapt or Die” – Billy Beane Moneyball, a book by Michael Lewis and now a movie starring Brad Pitt, is an amazing story of how Billy Beane, the then Oakland Athletics General Manager, chose to abandon baseball’s collective wisdom and applied what many considered to be “outsider” thinking to develop a winning team. Hindered by a [...] September 27th, 2011 | Tags: Data, Markeing, Moneyball, no budget, Social Media, value marketing | Category: Advertising, Buzz Marketing, Innovation, Marketing, Strategy | 2 comments
In a recent blog post called The Problem with Automated Sentiment Analysis from Fresh Networks, a social media agency, they evaluated a few sentiment tools and their results are quite similar to what we’ve found in a number of our own experiments: - About 80% of posts are neither positive nor negative. - Sentiment tools “accuracy” of [...] August 10th, 2011 | Tags: Blackberry, Fresh Networks, Semantic, Sentiment, Social Media, Social Media Analytics | Category: Listening, Reputation Management, Reputation Monitoring, Search, Social Media, Social Networking | 8 comments
I loved the article by Nick Carr a few years ago that asked the question – Is Google Making us Stupid? Nick likened the use of Google and other tools as training us how to “power browse” and not really read effectively. So I have been thinking about a parallel article that would apply in the [...] August 3rd, 2011 | Tags: Facebook, Google Nick Carr, Sentiment, Social Media, Social Media Analysis, Twitter | Category: Business Intelligence, Data Mining, Facebook, Innovation, Listening, Monitoring, Social Media, Twitter | 2 comments
Vitrue a social media marketing platform determined that the average value of a Facebook ‘fan’ is about $3.60 when it comes to a Media Equivalent Value (MEV) per year. This calculation is based on the brand posting to their Facebook Fan Page twice a day and that they have a million fans which equates to [...] July 20th, 2011 | Tags: Brand Advocates, Brandglue, Facebook, Fans, Media Equivalent Value, MEV, Social Media, Vitrue | Category: Branding, Conversational Marketing, Facebook, Inbound Marketing, Social Media, Social Networking | 13 comments
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