Using Visual Recognition to Tap into the Consumer Mindset

Marketers have been trying to capture that magic moment when a potential consumer is actually looking to interact with your brand. […]

9 Reasons QR Codes are Bad for Your Brand

The tale of the QR code is a sordid story. The QR (Quick Response) code was originally the trademark name for a two-dimensional barcode system. It was invented in 1994 by Denso Wave, a Toyota subsidiary, as a way to track vehicles as they were assembled, and to scan components at high speeds. While […]