Overwhelmed by e-mail and lacking the time and energy to surf the intranet for what’s important, employees simply aren’t getting the information they needed to do their jobs.
Enter Really Simple Syndication (RSS) as a new model for keeping employees, customers and business partners up to date. Rather than rely on their ability to find information, RSS pushes relevant information to the troops via subscription in two primary ways.
One is inside the enterprise, through the creation of ad hoc groups. Participants subscribe to the group, where they can read and comment on the same core information. Examples include engineers working on a new design or HR staff analyzing the latest standards and regulations.
The second way to leverage RSS is outside the enterprise. You can use it to deliver custom information that partners and customers subscribe to, such as providing the ongoing status of an order or transmitting customer leads to distributors.
Here’s the buzz: As the amount of information increases, you have to let people shape their own world. We need multiple paths to information based on our work styles. That’s a key part of the RSS promise.