There was a section on books that were “Frequently Bought Together” with my book. Obviously it lists Facebook for Dummies and maybe not so obvious, Twitter Power. Not bad recommendations but not exactly “personal”.
Then there is a section on books that “Customers Who Bought This Item Also Bought” with my book. This grouping was a little bit different with: Twitter Power, Social Media Marketing an hour a day, and LinkedIn for Dummies. Again not a bad recommendation but also not exactly “personal”. Note: I also tried the same search on my wife’s computer and got the same results! How personal is that?
So what would make these results truly personal?
Amazon should connect search on its site to my social profile (say on Facebook) thereby making a truly personal search. Then Amazon would know who my friends are and what THEY bought in the same space as my book. It should be a different box on Amazon that says – “Your Friends from Facebook also Bought” … then I would get a completely different view of their site and one that is truly personal to me.
My prediction – 24 months from now we will see social tools like Facebook Connect which is already on the market now for a while – adopted by sites like Amazon to present you with completely different, totally personal recommendations thereby giving you a completely different web experience than you are having today.
For more ideas like this please check out my latest eBook called 7 Ways Facebook will Change your Life!