Here’s a great video of me and Aseem Badshah the CEO of Socedo, a social media lead generation tool, talking about 7 ways Blockchain can transform marketing! We hope you enjoy it …
Advertising, Advocates, Artificial Intelligence, Blockchain, Branding, Cause Marketing, Conversion, Conversion Optimization, Customer Experience, Data Mining, Influencer, Innovation, Interactive Marketing, Internet, Lead Generation, Optimization, Reputation Management, Social Media, Strategy, Transformation, User Generated Content
7 Ways Blockchain can Transform Marketing
Artificial Intelligence, Branding, Business Intelligence, Customer Experience, Customer Support, Data Mining, Reputation Management
Artificial Intelligence is changing Customer Service
No matter how much technology has changed our day to day lives, both at home and at work, what remains essential to running a successful business is customers—how you treat them, how they feel about your product or service, and whether they share those good (or bad) feelings.
In decades past, interacting with customers and helping to manage their problems and expectations was something that was left mostly to humans, which meant any good or bad things could also be subject to staffing or competing deadlines. But technology has helped with that in a unique way: by automating much of the customer journey through artificial intelligence, or AI.
Customers may not realize it, but a part of the process with many companies is already managed by AI. It’s helping with predictive needs, to name just one area. And its use will only continue to grow. This graphic explains what it’s doing and how business will continue to use AI.
Click To Enlarge
Via Salesforce
Business Intelligence, Content Marketing, Conversational Marketing, Innovation, Listening, Reputation Management, Social Business Intelligence, Social Media
How Does Social Listening Change the Way You Do Business (and Create ROI)?
This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of How Does Social Listening Change the Way You Do Business (and Create ROI)? This webinar featured Mikael Lemberg (@Lemberg) Director of Product Management at Falcon Social, Andrew Ashton (@AndrewLAshton) Digital Marketing Specialist, Pizza Hut and Greg Gerik (@ggerik) CEO at Gerik & Company. We discussed a ton of ideas on how to capture ROI or create impact using social media!
Here are three key takeaways from the webinar:
- The longer it takes you to collect your social media data, the less it will be worth to you
- Don’t just listen to social media for listening sake, listen to social media with purpose!
- Can’t get to ROI? Then at least be thinking strategically and always be looking for how you can use social data to show impact
To get a copy of the slides or to listen to the replay, please click here. You can also scan the highlights of this webinar on Twitter by reading the Storify below.
Our next webinar is titled The ROI of Influencer Marketing; be sure to sign up for it or view the schedule of other upcoming webinars here.
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