Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating awareness for leading technology, consumer products, financial services and professional services organizations.
Paul is the global vice president of marketing for Maxymiser a leading web optimization firm, and author of four “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies (Wiley 2010) and Facebook Marketing for Dummies 2nd Edition (Wiley 2011).
His unique approach to marketing has led to recognition of Paul as a BtoB Magazine Top 25 B2B Marketer of the Year for 2010 and 2009 and winner of the DemandGen Award for Utilizing Marketing Automation to Fuel Corporate Growth in 2008. He is also a finalist for the last six years in a row in the Marketing Excellence Awards competition of the Information Technology Services Marketing Association (ITSMA), and is a 2010 and 2005 gold award winner in Driving Demand.
Buzz Marketing for Technology, Paul’s blog, has been recognized as a Top 20 Marketing Blog for 2009 and 2008, a Top Blog to Watch for 2009 and 2008, and an Advertising Age Power 150 blog in the “Daily Ranking of Marketing Blogs.”
Paul has shared his marketing thought leadership as a featured speaker for the American Marketing Association, BtoB Magazine, CMO Club, MarketingProfs, Marketing Sherpa, Marketing Executives Networking Group (MENG), and ITSMA. He has appeared on Fox News, and his articles have been featured in BusinessWeek, The New York Times, BtoB Magazine, MarketingProfs and MarketingSherpa.
Paul holds an Executive Certificate in Strategy and Innovation from MIT’s Sloan School of Management and a bachelor’s degree in Marketing and Computer Science from Ithaca College.
Very interesting responses; however, I’m kind of surprised that they didn’t define the role more clearly. That is, rather than saying what the role is “about” or what they achieved, what are they actually responsible for? We know that the CMO position is one of the highest-turnaround positions in corporate America. Could it be because the role is not as sharply defined as it should be – making it understood that it’s a critical function?
In the B2B world a CMO is responsible for generating revenue, building a strong reputation in the markets the company serve (branding through references and customer success stories), creating new and strengthening relationships and finally bringing to market relevant products and services that generate results. Here’s a post from my blog that provides more detail: http://marketingthatmatters.blogspot.com/2007/04/four-rs-of-b2b-marketing.html
@ Tracey
Good point – you are right – they did sort of do a “Palin” and answered their own questions.
There was also an undercurrent of them changing their title from CMO to something else – they were kidding the Etrade CMO that he needs to change his title from CMO before the standard 23 month tenure is up
thanks for commenting
@ Chris
Great blog post – nice work – thank you for commenting and I will be following your blog going forward
With generic responses like theirs, it’s no wonder that CMOs last less than two years in their roles — half that of what a CEO can expect.
I had the chance to interview David Aaker, vice-chairman of Prophet, and author of the released-just-this-week book Spanning Silos: The New CMO Imperative. I was surprised to find out that most CMOs start with the goal of centralizing and standardizing — which often leads to their early burn out. Aaker suggest that the role of the CMO is to coach, consult, facilitate, and work to span those silos, creating more collaboration than forcing cooperation.
You can listen to a podcast of the interview at http://www.wsradio DOT com/internet-talk-radio.cfm/shows/Marketing-News-Radio/archives/date/selected/10-29-2008.html
— David Kinard, PCM
Host, Marketing News Radio
@ David
great point! – thanks for the podcast – I will check it out
and thank you for commenting