Sincere Marketing – a podcast with Romi Mahajan

We live in an age of skepticism about all forms of consumption. The diffusion of our skepticism is accelerated by the Internet and makes the sincerity even more pressing.

So it’s no surprise that the world of business — specifically in the realms of advertising, branding, and marketing — has to once again ennoble the concept of sincerity, which is to say, they have to simply be sincere and do work that is bounded by and radiates honesty.

Marketing too often over promises in the hope of attracting prospects but the product or service under delivers in the execution.

Warren Buffet once said – “Trust is like the air we breathe. When it’s present, nobody really notices. But when it’s absent everybody notices.”

To explore this topic further I interviewed Romi Mahajan who recently wrote a piece in Internet Evolution on this topic.

Listen to our podcast and advice on how to be more sincere in your marketing efforts …

Sincere Marketing – a podcast with Romi Mahajan

About Romi

Romi Mahajan, Chief Marketing Officer. Romi Mahajan is Chief Marketing Officer of Ascentium Corporation, a leading interactive marketing and technology consultancy.

Prior to joining Ascentium, Mahajan spent over seven years at Microsoft Corporation where he held the title of Director of Technical Audience & Platform Marketing. Earlier in his career, Mahajan started two boutique consulting companies specializing in technology and finance joint ventures between U.S. and Asian companies.

A well-known speaker on the technology and media circuit, Mahajan currently serves on the Executive Customer Advisory Board of Ziff-Davis Enterprise and has been a panelist at the Windows Connections, United Business Media Leadership, Microsoft Tech-Ed, Web 2.0, Interop and other conferences. His articles on technology have been published in Siliconeer, Silicon India, TechNet Magazine and in a number of proceedings and journals worldwide.

Mahajan graduated from the University of California Berkley at the age of 19 with a Bachelor’s degree in South Asian Studies. He also received a Masters degree in South Asian Studies from the University of Texas in Austin.

Written by Paul Dunay
Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating awareness for leading technology, consumer products, financial services and professional services organizations. Paul is the global vice president of marketing for Maxymiser a leading web optimization firm, and author of four “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies (Wiley 2010) and Facebook Marketing for Dummies 2nd Edition (Wiley 2011). His unique approach to marketing has led to recognition of Paul as a BtoB Magazine Top 25 B2B Marketer of the Year for 2010 and 2009 and winner of the DemandGen Award for Utilizing Marketing Automation to Fuel Corporate Growth in 2008. He is also a finalist for the last six years in a row in the Marketing Excellence Awards competition of the Information Technology Services Marketing Association (ITSMA), and is a 2010 and 2005 gold award winner in Driving Demand. Buzz Marketing for Technology, Paul’s blog, has been recognized as a Top 20 Marketing Blog for 2009 and 2008, a Top Blog to Watch for 2009 and 2008, and an Advertising Age Power 150 blog in the “Daily Ranking of Marketing Blogs.” Paul has shared his marketing thought leadership as a featured speaker for the American Marketing Association, BtoB Magazine, CMO Club, MarketingProfs, Marketing Sherpa, Marketing Executives Networking Group (MENG), and ITSMA. He has appeared on Fox News, and his articles have been featured in BusinessWeek, The New York Times, BtoB Magazine, MarketingProfs and MarketingSherpa. Paul holds an Executive Certificate in Strategy and Innovation from MIT’s Sloan School of Management and a bachelor’s degree in Marketing and Computer Science from Ithaca College.