Discover how to leverage the power of the Facebook community to achieve your business marketing goals.

Facebook boasts an extremely devoted user base, with more than 65 billion page visits per month. With Facebook, an organization can market and promote their brand, products, or services via the network’s built-in components of profile pages, polls, community building, advertising, word-of-mouth marketing, and business applications. This insightful resource focuses on the strategies, tactics, and techniques necessary to lead your organization into the world of Facebook marketing.

Packed with vital real-world case studies, the book serves as a must-have guide for the most reliable, responsible, and ethical business and marketing practices with Facebook.

• A helpful reference that discusses essential strategies, tactics, and techniques for excelling in the world of Facebook marketing
• Examines setting up a business profile page, hosting an event on Facebook, and tracking your return-on-investment
• Shares strategies for successful Facebook advertising campaigns
• Demonstrates how to create widgets and Facebook applications

Face it: this essential book contains everything you need to know for your foray into Facebook marketing.

I have just finished co-authoring a book called Facebook Marketing for Dummies (Wiley). It was a very eye opening experience to say the least. But the one thing it taught me was a profound respect for the Facebook platform.

What you are about to see is a number of ideas I have about the future of Facebook. These are not pie in the sky ideas or something I dreamed up – I feel these are very doable. In fact I wondered if I could get this eBook out fast enough to share these ideas with you before they actually happened!

So sit back relax and enjoy what I think is a sneak peek into the future of social networking.

Can your social media activities cost you your job? You bet they can, and it’s my mission to show you how to avoid that fate!

I have just finished co-authoring a book called Facebook Marketing for Dummies (Wiley). Writing a book was a very eye-opening experience, to say the least. But one thing it taught me was a profound respect for Facebook.

You are about to see a number of real-life case studies about Facebook. These people are not actors or anything I dreamed up – they are real people whose lives changed based on a few bad keystrokes and misaligned priorities.

So sit back, relax and enjoy another installment of the ways in which social networking can change your life.

While Facebook has recently surpassed 300-million members, marketers are just starting to embrace the social network as a place to do business. From the authors of Facebook Marketing for Dummies comes another practical eBook with helpful tips and recommendations on how to market your business on Facebook.

For savvy Facebook marketers, there are tremendous untapped opportunities to making money. From Marketplace sales to application entrepreneurs to direct marketers, Facebook is opening up entirely new business channels for customer interaction. If you’re in the know about Facebook, check out these money-making ways and chart your course to Facebook riches.