Abstracts
Social media is one of the hottest topics in corporate C-suites today. With the economy on the upswing and businesses firmly in growth mode, senior executives want to know if social media has legs, how it can support their growth agendas, and what risks it brings. I have answers to those and other social media questions.
For the past few years, I’ve extolled the benefits of Facebook to executive-level marketing audiences. For more than five years, I’ve described the advantages of an integrated marketing approach to audiences of marketing executives. My blog and podcast series have a regular audience of more than 10,000 marketing executives from Fortune 1000 companies and start-ups alike. The blog, podcast series and monthly email newsletter are among the most popular feeds carried via FeedBlitz. I’m also an accomplished, fanatical Twitter user, with nearly 8,000 followers and counting.
Technically, I can speak on whatever you’d like. Below are some “canned” suggestions to get you thinking. But whatever you want, we can talk about it. I look forward to hearing from you …
12 Ways to Monetize Social Media
A recent survey from the TSIA around social media says that 68% of companies don’t know or can’t measure the fact that they’ve received an ROI when it comes to an investment in social media. Most marketers have been focused on finding the right tools when in reality it the approach that is the problem. There are numerous approaches that could deliver an ROI in Social Media depending on your organization. In this presentation the speaker will help you to grasp a dozen opportunities to monetize social media. As well as illustrate how best of breed organizations are managing this channel to deliver a strong ROI.
Using Social Media to Provide Interactive Customer Support
One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occur in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. More than ever, consumers use social media to spread the word about the brands they like and perhaps more importantly, don’t like. With the introduction of each new media channel, the landscape changes, often dramatically, and organizations need to adjust quickly to stay ahead of the curve.
To help achieve that goal, organizations must now adopt formal processes that structure how their contact centers organize, distribute, and analyze the information they collect from many channels. The speaker will help you to grasp the opportunities and challenges of working within the new social media market landscape. As well as illustrate how best of breed organizations manage the massive stream of information they collect from the various social media channels.
How Social Media is Changing Consumer Behavior Now and in the Future
The presenter will discuss the state of social media today and the key demographics on who is using social media. Then he will dive into specific examples of how Social Media is changing behaviors citing major companies like Delta, AT&T, CNN, Levis, Zappos and more that have built a strong following in social media and leveraged that to gain revenue. Each example will be paired with a predication of the future use of these technologies to leave the audience with some actionable ideas for them to try.
Facebook Marketing: Millions of Rea$ons to Get on the Bandwagon
Why should marketers invest time and effort in Facebook? Paul Dunay, author of Facebook Marketing for Dummies, offers 500 million reasons as he shows you how to leverage the marketing power of Facebook. Facebook has an extremely devoted user base, with 500 million users spending eight billion minutes per day on the site – that’s more than 65 billion page visits per month. Dunay shows how to use this potent network to actively promote your brand, products and services through profile pages, polls, community building, advertising, word-of-mouth marketing, and business applications. His strategies, tactics, and techniques can help you master the world of Facebook marketing and produce measurable results for your organization.
Create Marketing Buzz with New Digital Channels
In an increasingly networked world, the possibility of always-on, always-connected, personalized media is becoming reality – and an endless source of opportunities for marketers. But how do you achieve the right mix of new digital channels, such as blogs, microblogs, podcasts, video and forums, to generate maximum buzz for your products or services? Award-winning marketer and author, Paul Dunay, shows you the landscape of existing and emerging channels. He illustrates through real-life examples and personal experience how to successfully integrate these new channels into your overall marketing mix for measurable and sustainable improvements.
Social Lead Generation: Turbo-Charging Your Marketing Program
The lead generation game has forever changed in the age of the Internet. If you aren’t constantly revising your playbook, your competitors will eat you alive. Award-winning marketer and author, Paul Dunay, shows you how to close the loop on lead generation, from how to define a lead and identify marketing tactics that increase lead generation, to nurturing leads in the pipeline until they are sales-ready, passing leads from marketing to sales, and measuring and reporting the results. Dunay illustrates through real-life examples and personal experience how an effective lead generation program can make marketing a rock star in your organization.
Leveraging Social Tools to Become a Thought Leader
Looking for new ways to boost your organization’s eminence in the marketplace? New online channels can showcase your company thought leadership, but how do you measure the success of your campaigns? Award-winning marketer and author, Paul Dunay, shows you how to use emerging digital channels to increase awareness, generate qualified leads and differentiate your firm and its subject matter experts. Dunay shares best practices for designing and executing thought leadership and demand generation campaigns using the latest Social Media marketing tactics.
Marketing Content: Generating More and Better Content Across Channels
In an age of new media channels, how can you produce consistent high-quality marketing assets and leverage them across channels? How do you measure the success of that content in each channel? Award-winning marketer and author, Paul Dunay, shows how now, more than ever, marketers need to produce quality content that bridges new media channels to increase awareness, generate qualified leads and differentiate the organization. Dunay explores emerging best practices and shares his proven process for generating – and taking full advantage of – high-quality marketing content.