Books
Create a successful marketing campaign on Facebook with this updated guide
With more than 800 million active users and more than 30 billion pieces of content shared each month, Facebook is an exciting platform with infinite marketing possibilities. This how-to guide breaks it all down for you and shows you ways to reach your customers with effective marketing strategies, tactics, and techniques on Facebook. Packed with new and updated content as well as real-world case studies that provide you with helpful frames of reference, Facebook Marketing For Dummies, 3rd Edition is an essential starting point for developing a successful marketing campaign on Facebook.
- Boasts new and updated content for developing a successful Facebook marketing campaign
- Addresses ways to use tools such as events, contests, and polls to promote your page
- Helps you understand the psychology of the Facebook user
- Explains how to integrate your Facebook marketing campaign with your other marketing campaigns using plug-ins and widgets
- Details ways to monitor, measure, and adjust your Facebook marketing campaigns
Learn how to reach the Facebook audience you want for your campaign with Facebook Marketing For Dummies, 3rd Edition!
Discover how to use Facebook to create successful marketing campaigns
With more than 500 million active users and more than 25 billion pieces of content shared each month, Facebook is an exciting platform with infinite marketing possibilities. This how-to guide breaks it all down for you and shows you ways to reach your customers with effective marketing strategies, tactics, and techniques on Facebook. Packed with new and updated content, including coverage of the new universal “like” button and Open Graph, Facebook Marketing For Dummies, 2nd Edition is an essential starting point for developing a successful marketing campaign on Facebook.
- Boasts new and updated content for developing a successful Facebook marketing campaign
- Addresses ways to use tools such as events, contests, and polls to promote your page
- Introduces the new Open Graph to connect your Web site visitors through Facebook
- Explains how to integrate your Facebook marketing campaign with your other marketing campaigns using plug-ins and widgets
- Details ways to monitor, measure, and adjust your Facebook marketing campaigns
Start campaigning the Facebook way with Facebook Marketing For Dummies, 2nd Edition!
Click here for a FREE chapter of Facebook Marketing For Dummies, 2nd Edition
Whether you’re on the Facebook home page, reading comments on a friends’ Walls, or playing your favorite Facebook game, you have probably noticed at least one advertisement running on the right hand side on the page. These ads are available to anyone with an advertising budget, from $1 to $1 billion. And many large advertisers, such as Pepsi, Proctor & Gamble, and Wal-Mart are running ads on Facebook, but so are many small businesses.
These ads like any other include a headline, an image and body copy. But increasingly, Facebook Ads are also including ways to engage in a social action, such as “Liking a Page,” or “RSVPing to an Event”. Ads that include a social action are referred to as “Social Ads” or “Engagement Ads.” And according to a study by Neilsen on Facebook Ads there is much better awareness, ad recall and best of all purchase intent when your friend “likes” or mentions a company to you via Facebook.
I believe Facebook Ads will become a strong component in every marketers toolkit much the same way as Google AdWords is today. Although fundamentally different in nature – the targeting and efficiency of Facebook Ads will make it irresistible to marketers over the long term plus the increase in brand awareness and purchase intent doesn’t hurt either.
Click here for a FREE chapter of Facebook Advertising For Dummies
One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums.
More than ever, consumers use social media to spread the word about the brands they like and perhaps more importantly, don’t like. With the introduction of each new media channel, the landscape changes, often dramatically, and organizations need to adjust quickly to stay ahead of the curve. To help achieve that goal, organizations now adopt formal processes that structure how their contact centers organize, distribute, and analyze the information they collect from many channels.
So I embarked on creating my 2nd book which is now available called Social Media and the Contact Center for Dummies, to help you to grasp the opportunities and challenges of working within the new social media market landscape. This book describes the commercial tools, as well as some free ones, that organizations use to manage the massive stream of information they collect from the various social media channels.
Discover how to leverage the power of the Facebook community to achieve your business marketing goals.
Facebook boasts an extremely devoted user base, with more than 65 billion page visits per month. With Facebook, an organization can market and promote their brand, products, or services via the network’s built-in components of profile pages, polls, community building, advertising, word-of-mouth marketing, and business applications. This insightful resource focuses on the strategies, tactics, and techniques necessary to lead your organization into the world of Facebook marketing.
Packed with vital real-world case studies, the book serves as a must-have guide for the most reliable, responsible, and ethical business and marketing practices with Facebook.
- A helpful reference that discusses essential strategies, tactics, and techniques for excelling in the world of Facebook marketing
- Examines setting up a business profile page, hosting an event on Facebook, and tracking your return-on-investment
- Shares strategies for successful Facebook advertising campaigns
- Demonstrates how to create widgets and Facebook applications
Face it: this essential book contains everything you need to know for your foray into Facebook marketing!
Co-authoring a book called Facebook Marketing for Dummies (Wiley) was a very eye opening experience to say the least. But the one thing it taught me was a profound respect for the Facebook platform.
What you are about to see is a number of ideas I have about the future of Facebook. These are not pie in the sky ideas or something I dreamed up – I feel these are very doable. In fact I wondered if I could get this eBook out fast enough to share these ideas with you before they actually happened!
So sit back relax and enjoy what I think is a sneak peek into the future of social networking.
Can your social media activities cost you your job? You bet they can, and it’s my mission to show you how to avoid that fate!
Co-authoring a book called Facebook Marketing for Dummies (Wiley) was a very eye-opening experience, to say the least. But one thing it taught me was a profound respect for Facebook.
You are about to see a number of real-life case studies about Facebook. These people are not actors or anything I dreamed up – they are real people whose lives changed based on a few bad keystrokes and misaligned priorities.
So sit back, relax and enjoy another installment of the ways in which social networking can change your life.
While Facebook has recently surpassed 300-million members, marketers are just starting to embrace the social network as a place to do business. From the authors of Facebook Marketing for Dummies comes another practical eBook with helpful tips and recommendations on how to market your business on Facebook.
For savvy Facebook marketers, there are tremendous untapped opportunities to making money. From Marketplace sales to application entrepreneurs to direct marketers, Facebook is opening up entirely new business channels for customer interaction. If you’re in the know about Facebook, check out these money-making ways and chart your course to Facebook riches.