Storytelling Gone Wild: The Key to Creating Viral Content

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Storytelling Gone Wild: The Key to Creating Viral Content. This webinar featured James Hilliard (@hillyprods) President & Executive Webcast Producer for Hilly Productions, Bree Baich (@BreeBaich) Transmedia Mastermind “The Storyteller“for SAS […]

The Emotion found in Social Data

Let’s be clear. Most people who write on social media outlets don’t do so just for the sake of doing it. Some might, but the vast majority of people who share content, post comments, or offer sentiments and opinions online do so because they are in what Andrew Jeavons of Survey Analytics calls “the […]

Connecting to customers using emotion

A case study on how GlaxoSmithKline is building an emotional strategy in its businessGSK was represented by Donna J Sturgess at the World Innovation Forum

Now more than ever before emotion is saturating buying decisions and marketing needs to tap into this and use new ways to research and connect with customers.

A recent study […]