The Emotion found in Social Data

Let’s be clear. Most people who write on social media outlets don’t do so just for the sake of doing it. Some might, but the vast majority of people who share content, post comments, or offer sentiments and opinions online do so because they are in what Andrew Jeavons of Survey Analytics calls “the point [...] [...]

May 9th, 2012 | Tags: , , , , | Category: Data Mining, Emotion, Facebook, Listening, Social Media, Twitter | Comment

Connecting to customers using emotion

A case study on how GlaxoSmithKline is building an emotional strategy in its businessGSK was represented by Donna J Sturgess at the World Innovation Forum Now more than ever before emotion is saturating buying decisions and marketing needs to tap into this and use new ways to research and connect with customers. A recent study [...] [...]

May 7th, 2009 | Category: Emotion, Innovation | 9 comments