What if you placed a call to GM and the CEO answered the phone?
You would think perhaps this company is too small to suit my needs. This is why the bigger a company gets the more faceless they become because they layer on infrastructure to foster a certain perception.
But new media changes that paradigm and enables every brand to have a voice. From the smallest of firms to the largest and from the most obscure products to the most complex services. This is something every brand manager in every company should be working on right now – opening up your brand to be more conversational!
Which is exactly why Rohit Bhargava wrote his new book entitled Personality not Included. It’s not just another book about social media – it’s a book about how to regain a brand personality.
I had a chance to catch up with Rohit and discuss questions I had after reading the book. I hope you enjoy my interview with him as much as I did.
Rohit is a founding member of the pioneering 360 Digital Influence team at Ogilvy, a leading agency, in helping clients navigate the social media universe. He publishes the Influential Marketing blog, ranked among the top 50 marketing blogs in the world, and is often featured as an expert in media including The Wall Street Journal, BusinessWeek, and Fast Company.
Rohit is also the author of the newly released book, Personality Not Included, published internationally by McGraw-Hill. A guide for companies on how authenticity is the new standard that brands need live up to in the social media era, the book has received significant early praise and features a forward by bestselling author and entrepreneur, Guy Kawasaki.