David Meerman Scott is the publisher of the blog webinknow and a three-time author. His latest book is The New Rules of Marketing and PR, published this year by Wiley.

David’s new book covers a lot of ground for marketers who are new to social media tools like blogs, podcasts, etc. It also has lots of ideas for folks who may be more advanced in social media. Personally, I found myself intrigued with the new uses of PR in the marketing mix and wanted to explore that further with David.

Be warned. What he says may shock you …

New Rules of Marketing and PR a podcast with David Meerman Scott

About David

David Meerman Scott is an online thought leader and viral marketing strategist and the author of the number one best selling PR and marketing book The New Rules of Marketing and PR: How to use news releases, blogs, viral marketing and online media to reach buyers directly. The programs he has developed have won numerous awards and are responsible for selling over one billion dollars in products and services worldwide. He has lived and worked in New York, Tokyo, Boston, and Hong Kong and has presented at industry conferences and events in more than 20 countries on four continents. Check out his blog at www.WebInkNow.com.

Publishing InformationWeek or any major publication has to be a daunting task. But as more and more companies begin to think of themselves as publishers, you should be watching what the major publishers are doing with new media.

That’s why I assembled a team I call the InformationWeek “Power Trio,” who could help me (and you) understand the challenges new media poses and how to get the most out of it…

A podcast with the InformationWeek Power Trio discussing New Media

Who is the InformationWeek “Power Trio”?

Bob Evans is senior vice president and editorial director for CMP’s Business Technology Group, which includes InformationWeek, TechWeb, Interop, Web 2.0 Expo, Black Hat, and other online and face-to-face products. He is responsible for content strategy and execution across the group’s event, online, and print platforms. Evans was editor-in-chief of InformationWeek until 2005. During his tenure, InformationWeek became the undisputed leader in the business-technology field in revenue, readership, circulation, market share, and market authority. He is an adjunct professor at Carnegie Mellon University and is a frequent speaker at industry events and on college campuses.

Stephen Wellman is editorial director of E-mail Newsletters for the TechWeb Network of CMP Technology. In addition, he serves as editor of Over The Air, InformationWeek’s blog dedicated to business mobility and wireless technology. Wellman also serves as editor-in-chief for Grok on Google, the only email newsletter that chronicles the Web’s leading agent of change. He is a well-known journalist, industry analyst, and editor with extensive experience in email newsletters and other forms of online content.

Tom Smith is editor in chief of the TechWeb Network. He oversees content strategy and traffic-driving initiatives for broad IT sites including InformationWeek.com and Networkcomputing.com, as well as more topically focused sites including Intelligent Enterprise and Dark Reading. Under his leadership, key sites in the network have posted double digit traffic growth for several years running, and the network’s blogging strategy has expanded dramatically. He has launched numerous new products in the network and has a particular interest in the ways online publishing affords a more interactive relationship with readers. He previously worked for a number of weekly and daily newspapers inside and outside the technology industry.

Joan Damico runs a blog called the Integrated Marcom blog and a newsletter called the Integrated Marcom Minute. Her work with her clients spans everything from writing copy to helping them experiment with Web 2.0 tools.

Joan was also one of the first responders to our Web 2.0 tools survey, and her experience with her clients shows that they are aggressively looking for ways to leverage Web 2.0 tools. Pay special attention to the discussion around doing an offline event like (dare I say) a trade show versus launching a blog. Interesting stuff!

How are clients using Web 2.0 tools, a podcast with Joan Damico

About Joan

Joan is an independent copywriter and consultant with over 15 years’ experience in integrated marketing for high tech companies in software, imaging, optics and electronics. She’s worked in a variety of industries — information technologies, plastics, paint & coatings, textile & apparel, graphic arts, automotive and appliance. Her work has appeared in trade journals here and abroad. She is the author of How to Be a Permanent Temp and a contributing author to The Marketing Manager’s Handbook (by R.W. Bly). Her most recent white paper, Podcasting Demystified, helps businesses successfully integrate podcasting and RSS into their marketing campaigns.

Joan has presented copywriting and integrated direct marketing seminars to numerous groups including the American Writers and Artists Institute, PRSA and BMA, and she has taught college-level courses on marketing communications. She’s written Web pages, direct mailers, articles, brochures, presentations, newsletters and other marketing materials to generate sales leads and sell products and services to businesses.