New Rules of Marketing and PR a podcast with David Meerman Scott
David Meerman Scott is the publisher of the blog webinknow and a three-time author. His latest book is The New Rules of Marketing and PR, published this year by Wiley.
David’s new book covers a lot of ground for marketers who are new to social media tools like blogs, podcasts, etc. It also has lots of ideas for folks who may be more advanced in social media. Personally, I found myself intrigued with the new uses of PR in the marketing mix and wanted to explore that further with David.
Be warned. What he says may shock you …
New Rules of Marketing and PR a podcast with David Meerman Scott
About David
David Meerman Scott is an online thought leader and viral marketing strategist and the author of the number one best selling PR and marketing book The New Rules of Marketing and PR: How to use news releases, blogs, viral marketing and online media to reach buyers directly. The programs he has developed have won numerous awards and are responsible for selling over one billion dollars in products and services worldwide. He has lived and worked in New York, Tokyo, Boston, and Hong Kong and has presented at industry conferences and events in more than 20 countries on four continents. Check out his blog at www.WebInkNow.com.
Written by Paul Dunay
Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating awareness for leading technology, consumer products, financial services and professional services organizations.
Paul is the global vice president of marketing for Maxymiser a leading web optimization firm, and author of four “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies (Wiley 2010) and Facebook Marketing for Dummies 2nd Edition (Wiley 2011).
His unique approach to marketing has led to recognition of Paul as a BtoB Magazine Top 25 B2B Marketer of the Year for 2010 and 2009 and winner of the DemandGen Award for Utilizing Marketing Automation to Fuel Corporate Growth in 2008. He is also a finalist for the last six years in a row in the Marketing Excellence Awards competition of the Information Technology Services Marketing Association (ITSMA), and is a 2010 and 2005 gold award winner in Driving Demand.
Buzz Marketing for Technology, Paul’s blog, has been recognized as a Top 20 Marketing Blog for 2009 and 2008, a Top Blog to Watch for 2009 and 2008, and an Advertising Age Power 150 blog in the “Daily Ranking of Marketing Blogs.”
Paul has shared his marketing thought leadership as a featured speaker for the American Marketing Association, BtoB Magazine, CMO Club, MarketingProfs, Marketing Sherpa, Marketing Executives Networking Group (MENG), and ITSMA. He has appeared on Fox News, and his articles have been featured in BusinessWeek, The New York Times, BtoB Magazine, MarketingProfs and MarketingSherpa.
Paul holds an Executive Certificate in Strategy and Innovation from MIT’s Sloan School of Management and a bachelor’s degree in Marketing and Computer Science from Ithaca College.
David Meerman Scott is the publisher of the blog webinknow and a three-time author. His latest book is The New Rules of Marketing and PR, published this year by Wiley.
Hey Paul,
It was great chatting with you. Thanks for the opportunity.
While my ideas may be a bit radical, there is absolutely no doubt that the rules have changed. If technology marketers want to be on the first page of the Google search results, or make it into the news headlines, or hit people’s RSS alerts, they must unlearn what they have learned about marketing and PR in the past and adopt the new rules.
Cheers, David
Hi Paul
I have just read David Meerman Scott’s new book and was pleasantly impressed with the wide-ranging discussion which you conducted with him. This highly interesting discussion is a real door-opener to David’s ideas – which brought me to your superb blog.
A static website on its own is not sufficient or effective. The missing element is feedback from the reader. Websites have to be supplemented with a small array of social marketing tools.
I have a small consultancy. David’s approach is cost effective and deserves a serious try-out.
Many thanks!
Sincerely, Albert van Niekerk, Somerset West, South Africa