Through a classic Google search on her name, Stephanie Fierman found some unwelcome entries. The experience led Stephanie to wage a one-woman crusade to alert marketers and non marketers about how to practice personal brand defense. You can read her full story here.
I had a chance to interview Stephanie about her experience in practicing personal brand defense…
About Stephanie Fierman
Stephanie Fierman is a marketing executive for the digital age. Known for building both profitability and brand equity for companies in all stages of growth and across different business sectors, Ms. Fierman has contributed to the success of both Internet start-ups as well as Fortune 50 companies including Citigroup, JPMorgan Chase and Time Warner. She graduated as a Baker Scholar from Harvard Business School and completed her undergraduate studies at the University of Pennsylvania. Ms. Fierman volunteers much of her personal time and talent to several arts and education organizations in New York City. For more information, go to www.stephaniefierman.com.