Jack Welch is arguably the most talked about and widely emulated manager in business history. He’s used his uncanny instincts and unique leadership strategies to run GE, the most complex organization in the world, increasing its market value by more than $400 billion over two decades.

I had the chance to interview Jack Welch at […]

The virtual world of Second Life has become a hot topic of discussion among marketers. But Second Life isn’t a game; it is a medium in which like-minded people meet inside a global environment and ponder common issues. The appeal for marketers is clear; more than 1.7 million tech-savvy men and women with a median […]

With all the hype about Google’s purchase of YouTube – I think we are in for an onslaught of innovative upstarts dishing up video.

Take something as basic as how you track down specific clips. Getting video search right is critical because the technology is still primitive. Upstarts like Blinkx and TVEyes, are looking for […]

It’s interesting to see the developments of Second Life and the potential power of this as a marketing channel. Virtual worlds have many marketers considering product placement in video games and beyond. Studies suggest that well-designed placements in games are more effective than placements on television or in films because, in a game’s immersive environment, […]