I got a chance to interview Robert Scoble on the topic of “Communities, Social Media, Twitter and More.” I think his insights into how to get started with blogging are spot on. Just observing his blog and his Flickr and Twitter pages offers lessons in social media incarnation.

Scoble is setting a high watermark for all of us. So B2B marketers out there, let’s listen, learn and get busy!

A Podcast with Robert Scoble on Communities, Social Media, Twitter and More

About the Scobleizer

Robert Scoble is a technical evangelist, writer, and author of the popular blog Scobleizer. He is currently Vice President of Media Development at the Palo Alto-based video-podcast startup company PodTech.net, where among other things he produces the ScobleShow, a series of interviews and stories about, as the site puts it, “geeks, technologists and developers.” Scoble is a lifelong technologist. He grew up just blocks from Apple Computer and played in the garage with electronic gadgets his father brought home from work. Scoble worked for Fawcette Technical Publications, UserLand Software, NEC and TabletPC before landing a job in 2003 with the Channel 9 MSDN Video team producing stories about Microsoft employees and products. During this period, his Scobleizer blog became a favorite of technologists who valued his independence and objectivity. He is a popular speaker and coauthor of Naked Conversations: How Blogs Are Changing the Way Businesses Talk with Customers.

You asked for it, so you got it. The number one most popular podcast in my series of podcasts has been “How to Start a B2B Community” with Mukund Mohan, CEO of Canvas Group. So I shared this information with Mukund and asked who I should interview next. He pointed me to Sean O’Driscoll at Microsoft.

Naturally, I’ve been reading all I can about social media and communities. But honestly, I heard more new ideas from Sean than in all of the articles and blogs I’ve come across on the topic.

I conducted an interview with Sean O’ Driscoll to learn what it is like to have thousands of communities to listen to and manage. And I wanted to learn how you harness these communities for product launches as part of an integrated marketing campaign. Enjoy …

Communities at Microsoft, a podcast with Sean O’Driscoll

About Sean

Sean O’Driscoll is general manager of the Customer Service and Support Community and the Microsoft Most Valuable Professional (MVP) Program at Microsoft Corp. He is responsible for developing community-based support models and leading the worldwide MVP Program. The MVP Program is designed to honor and recognize amazing individuals in technical communities around the globe who share a passion for technology and the spirit of community.

For more information on Sean please visit his blog or view some of his posts we discuss on the podcast:

Post with the 5 methods for convincing the unconverted on communities

Post on HD DVD

Post on JetBlue/Turner Apology

One of the new media firms on the leading edge of innovation these days is Organic. Founded back in 1993, it is, in fact, the first dedicated digital communications agency.

I conducted an interview with Chad Stoller, Organic’s Executive Director of Emerging Platforms, to discuss the direction of social media as seen through his eyes and the eyes of his clients. I was curious about what B2B and B2C clients are asking him for as a clue to what we should all be thinking about.

Chad Stoller leads Organic’s strategy for new communication. Chad co-founded Surge Interactive and led interactive brand strategies for Universal Music Group, Tommy Hilfiger, Progressive Auto Insurance, Clear Channel, Rockport, Cuervo, and Playboy.com. Chad has also developed a series of award-winning programs, including the Cannes Gold Lion award-winning “Terry Tate: Office Linebacker” for Reebok and Jeep Evo 4×4 for DaimlerChrysler.

Where is Social Media heading, a podcast with Chad Stoller

I love my iPod, but apparently so do scores of tenacious hackers. These rogues have created a number of iPod hacks even though Apple hasn’t opened its architecture. The iPod’s closed architecture is good at keeping competitors at bay. But it also limits what users can ultimately do with the device.

But here’s the real question: Is a business model that locks in customers and discourages user innovation genuinely sustainable? According to my instincts, and the principles of Wikinomics, I say no.

To explore this further, I conducted an interview with Don Tapscott, co-author of Wikinomics. Don helped me understand more about this emerging economy and what role marketing needs to play in it to be successful! Enjoy …

Marketing in a Wikinomics World, a podcast with Don Tapscott

About Don

Don Tapscott is a speaker, author and consultant based in Toronto. He specializes in business strategy and organizational transformation. Don is Chief Executive of New Paradigm, which he founded in 1993, and Adjunct Professor of Management, Joseph L. Rotman School of Management, University of Toronto. He holds a B.Sc. in Psychology and Statistics, and an M.Ed. specializing in Research Methodology. He also holds two honorary Doctor of Laws (honoris causa) granted by the University of Alberta in 2001, and Trent University in 2006. Don lives in Toronto, Ontario with his wife, Ana Lopes, and his two children: Nicole Tapscott and Alex Tapscott.

Search engine marketing has become a mainstay of any marketing department and a must-have in any integrated marketing plan. But did you ever wonder what all the new social media is going to mean for the search engine marketing industry? Good, then this podcast is for you!

I conducted an interview with Adam Lavelle, Chief Strategy Officer of iCrossing, a search media company that is answering these questions and more. Listening to Adam will give you a taste of just how Google will become a “reputation management” system and how you need to be prepared.

Search vs. Social Media, a podcast with Adam Lavelle

About Adam

Lavelle oversees all client-related strategic services for iCrossing. He focuses primarily on leveraging the company’s search and consumer insights to develop marketing solutions to client challenges. Lavelle has more than 11 years of interactive expertise helping clients succeed online. He began his digital career at The Internet Group in 1994 when Mosaic was the browser of choice, where he led the first launch of Mapquest.com. Lavelle has a B.A. in Classical Studies and Creative Writing from the University of Pittsburgh.