Podcast, Social Media

Where is Social Media heading, a podcast with Chad Stoller

One of the new media firms on the leading edge of innovation these days is Organic. Founded back in 1993, it is, in fact, the first dedicated digital communications agency.

I conducted an interview with Chad Stoller, Organic’s Executive Director of Emerging Platforms, to discuss the direction of social media as seen through his eyes and the eyes of his clients. I was curious about what B2B and B2C clients are asking him for as a clue to what we should all be thinking about.

Chad Stoller leads Organic’s strategy for new communication. Chad co-founded Surge Interactive and led interactive brand strategies for Universal Music Group, Tommy Hilfiger, Progressive Auto Insurance, Clear Channel, Rockport, Cuervo, and Playboy.com. Chad has also developed a series of award-winning programs, including the Cannes Gold Lion award-winning “Terry Tate: Office Linebacker” for Reebok and Jeep Evo 4×4 for DaimlerChrysler.

Where is Social Media heading, a podcast with Chad Stoller

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May 15, 2007by Paul Dunay
Written by Paul Dunay
Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating awareness for leading technology, consumer products, financial services and professional services organizations. Paul is the global vice president of marketing for Maxymiser a leading web optimization firm, and author of four “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies (Wiley 2010) and Facebook Marketing for Dummies 2nd Edition (Wiley 2011). His unique approach to marketing has led to recognition of Paul as a BtoB Magazine Top 25 B2B Marketer of the Year for 2010 and 2009 and winner of the DemandGen Award for Utilizing Marketing Automation to Fuel Corporate Growth in 2008. He is also a finalist for the last six years in a row in the Marketing Excellence Awards competition of the Information Technology Services Marketing Association (ITSMA), and is a 2010 and 2005 gold award winner in Driving Demand. Buzz Marketing for Technology, Paul’s blog, has been recognized as a Top 20 Marketing Blog for 2009 and 2008, a Top Blog to Watch for 2009 and 2008, and an Advertising Age Power 150 blog in the “Daily Ranking of Marketing Blogs.” Paul has shared his marketing thought leadership as a featured speaker for the American Marketing Association, BtoB Magazine, CMO Club, MarketingProfs, Marketing Sherpa, Marketing Executives Networking Group (MENG), and ITSMA. He has appeared on Fox News, and his articles have been featured in BusinessWeek, The New York Times, BtoB Magazine, MarketingProfs and MarketingSherpa. Paul holds an Executive Certificate in Strategy and Innovation from MIT’s Sloan School of Management and a bachelor’s degree in Marketing and Computer Science from Ithaca College.